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USA Triathlon CEO Rocky Harris to speak at 8th Annual TBI Conference

Triathlon Business International - TBI - conference banner January 2018 with strapline

Triathlon Business International (TBI) has today announced that Rocky Harris, newly appointed CEO of USA Triathlon, will be one of the main speakers at the 2018 TBI Conference, which takes place on 26-28 January 2018 at the Mission Palms Resort in Tempe, Arizona.

This will be Harris’ first major presentation to the industry, and he will be sharing the ‘state of the state’ for USA Triathlon and outlining his short- and long-term vision for the organization.

Harris joined USA Triathlon from Arizona State University Athletics where he was COO. His previous roles have also included Chief Marketing Officer and Senior Vice President of Major League Soccer’s Houston Dynamo and AEG Global Partnerships; Director of Sports Marketing and Marketing Sponsorships at Reliant Energy; and communications roles with the Houston Texans and the San Francisco 49ers.

Harris is an avid age-group triathlete and has been competing for the past eight years. In April he was named to Sports Business Journal’s prestigious ‘Forty Under 40’ list, which pays tribute to the best and brightest sports executives under the age of 40.

USA Triathlon CEO Rocky Harris

Harris has stated in previous interviews that the major challenge not only for USA Triathlon, but also the entire sport, is to regain the upward growth pattern the sport once had. “One of my primary objectives is to collaborate with those committed to growing our sport in the US, including groups that we weren’t as willing to collaborate with in the past. We’re not in competition with anyone at all and plan to lock arms with the industry to take triathlon to new heights. As the governing body, it’s our responsibility to bridge those relationships and remove any barriers that exist.”

TBI President Dan Empfield echoed those sentiments saying, “The larger race operators and sanctioners in triathlon are coming together. This was not always the case. Sometimes in the past industry players worked at cross purposes. Not anymore, and I think this will become evident at our conference. Rocky Harris considers us all allies in the same foxhole and his message is what our conference attendees will want to hear.”

Keynote speakers and conference schedules will be announced over the coming weeks.

2018 Conference Registration

Current TBI members

  • US$475 through 31 December 2017 (Fees are ‘all-in’; no additional charges will be added at checkout)
  • US$575 from 1 January 2018 to the conference start on 26 January


  • US$575 through 31 December 2017
  • US$675 from 1 January 2018 to the conference start on 26 January

Non-members will have the opportunity to join TBI during the conference registration process. Those who join TBI at registration will receive the US$100 discount of a current member.

Conference partners include: ACTIVE (technology); Headsweats (headwear); MPA Event Graphics (corporate); Ashworth Awards (corporate); FinisherPix (corporate).

Companies and vendors interested in sponsorship or expo opportunities should contact Jan Fambro (jan[at]triathlonbusinessintl.com) or Dan Empfield (slowman[at]slowtwitch.com) for more information.

Conference hotel block
Room reservations at the Tempe Mission Palms are now open for the conference. TBI has a room block for the conference dates at a US$179/night rate, which is a 40% discount off the published weekend rate. This room block is limited and attendees are encouraged to reserve their rooms as soon as possible to avoid missing the opportunity. Conference registration opens at 09:00 local time on Friday 26 January, and outdoor activities are also planned for the morning. Thursday night reservations are available at this rate on a very limited basis.




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