USA Triathlon has announced that the 2018 USA Triathlon Race Director Summit, presented by ACTIVE Network, will be held on 23-25 February at the US Olympic Training Center in Colorado Springs and will feature a ‘new collaborative format’.
The Summit, formerly the USA Triathlon Race Director Symposium, is an opportunity for race directors to share ideas and best practices while gaining continuing education units (CEUs) to advance their professional development.
As part of the three-day event, attendees have the opportunity to stay at the US Olympic Training Center (OTC) in Colorado Springs and experience the lifestyle of Olympic and Paralympic athletes first-hand. This all-inclusive option includes housing at the OTC dormitories, meals at the on-campus dining hall and transportation to and from Colorado Springs Airport.
Those interested in staying off-site will be eligible for a group rate at the Antlers Hotel in downtown Colorado Springs. Transportation will be provided between the Antlers Hotel and the Olympic Training Center.
In addition to general sessions, a new format will feature small-group discussions led and facilitated by the race directors themselves. USA Triathlon has also reduced the cost of attending the conference to US$150, with the aim of enabling a wider scope of race directors to participate.
“USA Triathlon looks forward to welcoming event organizers from across the country to Colorado Springs as we host the leading race director conference in our sport,” said Terri Walters, USA Triathlon Event Services Senior Manager. “With a more engaging schedule of content and more accessible pricing, we are confident that this year’s Race Director Summit will bring a slate of innovative ideas to the table and ultimately raise the bar for multisport events nationwide.”
Driven by the USA Triathlon Race Director Committee, the new format is in response to feedback from the event organizer community.
“The race director community has emphasized the importance of working together to help each other grow,” said Staci Brode, member of the USA Triathlon Board of Directors and Race Director Committee. “This new format will allow us to collectively address and share viewpoints on timely issues and topics that are critical to the success of all race directors.”
Breakout sessions will cover topics such as: growing participation for women and youth in multisport; optimizing grassroots marketing and social media to grow your race; effective pricing, promotion, referral and discounting strategies for increasing attendance; creating a trusted circle and choosing your core staff; appealing to both traditional older and millennial triathletes; and the top resources race directors would like to see from USA Triathlon.