Joining previously confirmed events (Oxford, Hackney and the British 10K Street Party) in the UK, Virgin Sport San Francisco gets under way this year on 14-15 October. This week, Virgin Group Founder Sir Richard Branson and Virgin Sport Global CEO Mary Wittenberg announced new partnerships for the ‘Festival of Fitness’ at Virgin Sport San Francisco.
The following companies have all been confirmed as sponsor partners for the Bay Area event this October: wearable technology company Motiv, hydration product nuun, fitness membership platform ClassPass, organic and nutritious foods company Clif Bar and Headspace, ‘personal trainer for the mind and leader in meditation’.
Virgin Sport San Francisco is one of Virgin Sport’s four events launching in 2017, with three additional events in the greater London area.
Motiv, nuun, ClassPass, CLIF BAR and Headspace will join Virgin Sport’s Give Back partner Playworks and the event’s Official Performance Apparel and Footwear Partner, ASICS, to ‘create an experience that celebrates the sweat of sport with the swagger of Virgin’.
Mary Wittenberg, Global CEO of Virgin Sport said “We are so excited to be teaming up with ASICS, Playworks, Motiv, Nuun, ClassPass, CLIF BAR, and Headspace – incredible groups who share our mission to encourage millions of people to live healthy lifestyles. We’re thrilled for them to join us for our first-ever Festival of Fitness in the US. Together, we can make challenge fun.”
San Francisco will be Virgin Sport’s first US-based, weekend-long Festival of Fitness, and will begin on Saturday 14 October with the Twin Peaks Mile, a new, one-mile run up the peak, with ‘themed waves for costumes, teamwork, speed and bootcamp’. The weekend will culminate on Sunday 15 October with the Virgin Sport SF Bay Half Marathon, starting and finishing at City Hall.
On Sunday, participants can workout at the Go Fit Yourself fitness village, which will offer diverse workout challenges for participants of all levels, led by top local instructors. Completing the Festival of Fitness atmosphere will be healthy local food, live music, art installations and more. Activations will be both free and paid, with ‘something for everyone including athletes, family and friends’.
Motiv, a fitness-tracking ring, is the Official Wearable Technology Partner for Virgin Sport San Francisco. The device monitors users’ activity, heart rate and sleep and inspires users to live an active and healthy lifestyle. Motiv will host a Recharge booth at the Go Fit Yourself Fitness Village, providing Virgin Sport San Francisco Festival participants the opportunity to recharge both their phones and their bodies, with phone charging stations and foam-rolling classes. Motiv will also be hosting celebrity personal trainer Erica Stenz of Barry’s Bootcamp to lead a free class on the Go Fit Yourself stage.
nuun, an electrolyte enhanced drink tablet, will quench the thirst of festival participants as the Official Electrolyte Partner of the SF Bay Half Marathon and Twin Peaks Mile. Refreshing thousands of attendees, nuun will hand out complimentary, reusable water bottles to SF Bay Half Marathon participants, and activate nuun Hydration Stations in the Go Fit Yourself Fitness Village as well as on the start and finish lines of the Twin Peaks Mile hill climb.
ClassPass, a fitness membership platform that grants users access to a diverse offering of studios and gyms, will present the ClassPass Stage in the Fitness Village on Sunday 15 October. Five of the company’s local studio partners will lead 45 minute long exercise sessions including yoga, mat pilates, strength and abs, barre and dance.
Clif Bar will be joining Virgin Sport San Francisco as the Official Energy Bar Partner for the festival. It will be providing Energy Stations on courses throughout the weekend, offering attendees a variety of nutritious and organic food products to fuel up for their fitness journeys.
Headspace offers hundreds of guided meditations designed to help with everything from sleep to sports training. Headspace will be bringing a meditation experience to the festival with co-founder Andy Puddicombe leading a short, two-minute meditation for runners at the SF Bay Half Marathon starting line, marking ‘the world’s first pre-race group meditation’.
Registration fees start at US$99 for the Virgin Sport SF Bay Half Marathon, and participants will be invited to make a donation for Virgin Sport’s local Give Back partner, Playworks, which is aiming to increase physical activity by ‘leveraging the power of safe, fun, and healthy play at school every day’.