The 2017 Eurobike trade show in Friedrichshafen, Germany saw 42,590 industry visitors (versus 42,720 in 2016) and 22,160 bike fans on the show’s last day, Eurobike Festival Day. Show visitors came from 101 countries to the world’s largest bike trade show at the sold-out fairgrounds on Lake Constance. There were 1,400 exhibitors from 50 countries showcasing the bike industry’s new equipment, bike premieres and services of the future.
“With its thriving, energetic business and technical exchange, Eurobike 2017 was a great success,” said Klaus Wellmann, CEO of Messe Friedrichshafen, summing up the results of the 26th edition of the leading trade show. “For many customers, it is their most important meeting of the year and a unique opportunity to talk with decision-makers from all over the world.”
The large number of bike premieres and innovations helped make an impact. Specialty dealers from Germany and abroad witnessed innovative concepts presented at the show across all segments. Eurobike Head Stefan Reisinger explained, “We are very satisfied with this year’s show, even if there was a lot of rain after a sunny start. With high profile visitors again this year and its location in Europe’s top bike selling region, Eurobike remains a guarantor of good contacts and business as well as a reliable showroom for the industry.”
Beyond Germany, the number of guests travelling to Eurobike from abroad remained consistently high at 62% this year. In terms of the media, 1,654 journalists and bloggers from 39 countries were in Friedrichshafen.
“At Eurobike it was clear that e-bikes are making an important contribution to the renaissance of the bicycle,” said Tamara Winograd, Director of Marketing at Bosch eBike systems. “More and more people are interested in this intelligent and future-oriented mode of transportation which is changing mobility.
“Fast, flexibly and sustainably on the go – the e-bike makes it possible. The Eurobike offers an ideal platform to present this new innovation to a broader public,” Winograd added.
Volker Dohrmann, Brand Manager at bike manufacturer Stevens, summed up the show, stating “We are very satisfied with the show and the level of visitor traffic. The visitors, dealers, amount of orders, everything was at a very high level, even better than in the last two years. We like the atmosphere in Friedrichshafen and are optimistically looking forward to the 2018 season.”
“The industry summit’s function as a convention location, with the large number of conferences, seminars and workshops that took place at the Eurobike Academy alongside the show itself was also very persuasive,” continued, Eurobike project leader Dirk Heidrich.
In addition, the Eurobike Awards and the seven theme areas at the Eurobike Festival Days, with their participatory activities and informational events were seen to be popular with visitors. According to the organising team, the big hits this year included the very diverse array of bike travel offerings from Holiday on Bike, the bike action and performance area, the fashion shows, and last but not least the demo area with 3,000 test bikes.
A post-show survey found that 93% of visitors ranked the significance of the show as important or very important.
The show organizers continue to be pleased with the broad approval of the new Eurobike concept for 2018. Addressing this topic, Martin Schambo?ck, Director Brand Management at Focus Bikes, said “Trade show dates in July are fundamentally better. In the international business schedule, order placement begins in July – really, the organizers should have moved the Eurobike to July a long time ago.”
Next year, Eurobike will take place from Sunday 8 July to Tuesday 10 July 2018, and due to its early date will only be open to industry visitors. Eurobike Media Days, the innovations test event for all manufacturers of complete sports bikes, will take place right before the main Eurobike show, from 4-6 July 2018, in the Serfaus-Fiss-Ladis region of Tyrol, Austria. The day in between, 7 July, will be filled with individualized events that appeal to target groups, such as conventions, test events, media launches and closed door meetings.