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WiggleCRC names Will Kernan as new CEO

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WiggleCRC has appointed Will Kernan to lead the recently merged online retailer of cycling and tri sports equipment. He succeeds Stefan Barden as Chief Executive. Will Kernan has for the past five years been CEO of successful high-growth retailer The White Company. Prior to the White Company, he was COO of New Look having previously held a number of senior roles across the New Look Group including Group Managing Director, Group Trading Director and Group Finance Director. He joins WiggleCRC in March 2017.

WiggleCRC announced a 13% increase in turnover to £360 million for the year ended 31 December 2016.

WiggleCRC Chairman Brian McBride said “Will brings substantial retail experience and an understanding of strong consumer brands. His track record of growth at The White Company along with his leadership of large-scale businesses will be especially relevant during this next phase of the WiggleCRC growth strategy.”

McBride continued, “The Board thanks Stefan Barden for all he has done over the past three and half years in leading the company from no.2 to no.1 in the industry, and then to a successful merger with CRC. We wish him every success in the future as he goes plural. Stefan passes on a company with an improved market presence, capability and talent pool.”

Will Kernan said “I‘m delighted to be joining WiggleCRC at this juncture – a time of change and momentum within the business. The company has a very well invested foundation from which to build an even more compelling customer proposition and accelerate its global growth.”

Private equity firm Bridgepoint acquired Wiggle in 2011. In July 2016 it acquired Chain Reaction Cycles (CRC) and merged it with Wiggle to create the ‘leading global online retailer for cycling and tri-sports equipment able to compete in the growing global online market for cycling, running, swimming and tri-sports products and accessories’.

The combined group has 2.2m active customers around the world and despatches 95,000 orders every week via its 15 domains. The business delivers to over 70 countries worldwide with more than 50% of its sales being outside the UK.




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