Wiivv Wearables, a leader in custom-fit footwear and adaptive 3D manufacturing, has partnered with the Timex MultiSport Team for the 2017 season. Wiivv is supporting the global triathlon team financially and with Custom Fit 3D Printed Insoles for all of the athletes’ training, racing and recovery needs. The sponsorship kicked off at the Boulder Timex Team Training Camp in March where the athletes learned first-hand the benefits of Wiivv’s custom fit. The Timex Team debuted racing with Wiivv insoles at the Memorial Hermann IRONMAN Texas this April.
The Timex Multisport Team consists of 50 triathletes ranging in backgrounds and abilities from full-time professional athletes to elite age groupers and influential triathlon figures. In 2017 the team will be racing at nearly 500 races worldwide across triathlon disciplines – with the season culminating at the IRONMAN World Championship in Kona, Hawaii. As a part of the sponsorship, Wiivv is providing each team member with full and ¾ Length Custom Fit Insoles, and the Wiivv logo is prominent on the Timex Multisport Team athletes racing kits.
“We are very thankful to be working with Wiivv to support the team and our athletes this year,” said Tristan Brown, Timex Multisport Team Manager. “Our goal is find partners that add true value to our athletes and the feedback from them using their Wiivv Custom Fit Insoles has been fantastic.”
At the Timex MultiSport Team Camp in March, the athletes learned about the company and products from co-founder Louis-Victor Jadavji and captured images for their first pairs of Custom Fit Insoles. During the training camp, Simon Whitfield, four-time Olympian and two-time Olympic medallist in triathlon delivered a keynote, sharing stories, training tips and insights into optimizing race day performance.
Whitfield, an investor in Wiivv commented, “It is a perfect match – the legacy of the Timex Multisport Team with Wiivv’s innovative product offering. Triathletes are known as being early technology adopters and the Timex crew already has an edge heading into 2017.”
“We are honoured to be able to help support such a diverse set of dedicated triathletes on the Timex Multisport Team,” added Louis-Victor Jadavi, Wiivv Wearables Co-Founder. “It was very rewarding to meet each athlete at the Boulder Team camp and we are excited to provide support, literally and figuratively, to help each athlete reach their goals this year.”
Wiivv creates custom fit 3D printed insoles using ‘body-perfect’ computer vision and image capture technology. Founded in the summer of 2014 by Forbes’ 30 Under 30 2016 honourees Shamil Hargovan and Louis-Victor Jadavji, Wiivv Custom Fit 3D Printed Insoles are accessible to everyone via a smartphone and available internationally. Wiivv adds that it uses advanced computer vision and biomechanics algorithms to promote better body alignment that enhances athletic performance and reduces fatigue.
The Wiivv team is comprised of industry leaders in 3D printing and wearable technologies from companies including Apple, EA, HP, Google, Nike and 3D Systems. Wiivv is headquartered in Vancouver, Canada with a research and development & manufacturing facility in San Diego, California.
Established in 2001, the Timex Multisport Team ‘helped shape what the modern-day triathlon team looks like’. Focused on supporting a range of athletes from full-time professionals, to elite age groupers, and consumer influencers, the Timex Multisport Team provides specific tools and management so athletes achieve the team’s performance and marketing goals. Now in its 16th year, the Timex Multisport Team is the longest running triathlon program in the world.