UK & Ireland cycling distributor ZyroFisher is celebrating the 100th edition of the Giro d’Italia by offering IBDs up to 14% discount on its portfolio of leading Italian brands, including Campagnolo, Santini, Alpinestars, Sella Italia, Selle San Marco, Sportourer and Vittoria.
During the three weeks of this iconic event any independent bicycle dealer who places orders over £500 per brand will qualify for the margin benefit of the promotion on orders up to £2,000 per brand. Each brand in the promotion entitles the retailer to a credit of 2%, with orders across all of the seven brands resulting in a 14% discount off the cumulative qualifying orders.
Ian Calvesbert, Commercial Director at ZyroFisher said “The Giro d’Italia is one of the most iconic races in cycling, which celebrates its 100th edition in 2017. To celebrate this great achievement we are offering some fantastic savings on the Italian brands in our Fisher portfolio, demonstrating our continued support for IBD’s throughout the UK and Ireland.”