Specialist bike distributor ZyroFisher has announced an exclusive distribution deal with Italian saddle manufacturer Selle Italia and will position the brand within the Fisher portfolio across the UK and Ireland.
Selle Italia has focused on saddle design for the last 120 years, developing saddles for many of cycling’s biggest names including Marco Pantani, Mario Cipollini and Alberto Contador. These, and many other riders, have chosen Selle Italia on their journey to emphatic wins at World Championships, Grand Tours and Classics.
As a leading distributor of parts, accessories and clothing to the UK and Irish cycling markets, ZyroFisher represents a diverse portfolio of brands, focused on providing value added service to its brand partners and customers. Sitting within the Fisher portfolio, Selle Italia will be serviced by an experienced team of Territory Account Managers, with Ed Denwood as the Brand Manager.
Nicola Baggio, Sales and Marketing Director at Selle Italia said, “We have chosen to work exclusively with ZyroFisher as they are the leading distributor of cycling parts, accessories and clothing to the UK and Irish markets. Our partnership will ensure that we fulfil our potential and grow our brand presence in the UK and Ireland.”
Nikki Hawyes, Head of Brands – ZyroFisher, Fisher Portfolio, said, “Selle Italia’s product offering is market leading and offers unique saddles to all riders at all levels. We are very pleased that Selle Italia has chosen ZyroFisher as their distribution partner and are looking forward to working with them to grow the brand in our region.”
Initial stock will be available from ZyroFisher from 10 April 2017.