UK & Ireland distributor ZyroFisher has accepted Vista’s 2017 International Distributor of the Year award at the International Sales Meeting held recently in Salzburg, Austria. In a year when a range of innovative products were launched to market, including the Giro Switchblade, Bell Zephyr, and Blackburn Outpost luggage, the award recognised ZyroFisher’s overall performance as a leading distributor of Bell, Giro and Blackburn around the globe.
In April 2016, Vista Outdoor completed its acquisition of BRG Sports’ Action Sports division, which was operated by Bell Sports Corp. The acquisition included the leading brands Bell and Giro, and C-Preme and Blackburn, which now sit under Vista Outdoor’s product portfolio.
As Vista’s highest accolade, the International Distributor of the Year award is presented to the distributor that excels in three key areas: overall sales performance, quality of sales strategy and marketing activations for each Vista brand.
Cyril Pliquet, Sales Director EMEA, Vista said, “Every year we conduct an intensive, objective assessment of all our Distribution Partners and we have selected ZyroFisher as the winners of our most prestigious award, the International Distributor of the Year. This is our recognition of the amazing job they have done this season for Giro, Bell and Blackburn in the UK and Ireland.”
Ian Calvesbert, Commercial Director at ZyroFisher said “The International Distributor of the Year award is clear recognition of ZyroFisher’s industry leading support to our brands Bell, Giro and Blackburn. We are delighted to have the support of Vista as we continue to cement our position as the first choice for brands and customers in the UK and Ireland.”