Registration is now open for the 14th edition of the Eurobike Award. As of now, bike industry manufacturers, can enter their new innovations for the coming year for the industry award. Companies not exhibiting at the Eurobike trade show in Germany are also entitled to enter.
The 27th Eurobike will take place in in Friedrichshafen, Germany, from Sunday, July 8 to Tuesday, July 10, 2018, from 09:00 to 18:00 CET, and is open to trade visitors and accredited journalists only.
The Eurobike team notes that… Innovation in the bicycle market moves at an astonishing pace. This also applies to the increasing development of electronic components, such as digital accessories or electric motors. Every year the bike sector sees significant technological advances. On the design front, the bicycle industry is also moving at high speed. Bikes are demanding products that often inspire designers to peak performances.
“At this exciting, innovative phase of the bike market’s development, the Eurobike Award offers market players and bicycle consumers a valuable source of information and guidance,” said Stefan Reisinger, Head of Eurobike, Messe Friedrichshafen. “Only the most innovative products are selected by the twelve independent bike experts of the judges’ panel.”
Outstanding design or promising innovation are not the only criteria used to evaluate products submitted for the Eurobike Award. The panel of judges critically assesses the entries in a two-stage selection process, where all aspects of a product are taken into consideration. This can also include sustainability, weight or price-performance ratio.
Messe Friedrichshafen also provides a stage for young companies, new to the bicycle market. Start-ups, which were founded no longer than three years ago, and university projects are supported with reduced Eurobike Award entry fees. Furthermore, they have the opportunity to present their innovations to an audience of trade experts and bike journalists at a special, dedicated event which is part of the comprehensive programme the day before the show opens.
All participants in the Start-Up category, whose product successfully makes it through the digital pre-selection round, are invited to deliver a three-minute pitch to present their product to an expert audience and the Eurobike Award judges. The Start-Up Award winners are then announced at this event.
In addition, for the first time the Eurobike Academy programme will include a series of presentations especially tailored to start-up companies. On day one of the show, the ‘Start-Up University’ is designed specifically to provide seminars and workshops for young companies in the sector to offer information about financing, networking, industry cooperation and sharing best practise.