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3T sponsored Jeroboam Bike Festival dates fixed for September 2018

Jeroboam 300 logo

Registrations for what is billed as ‘Europe’s most awesome all-road/gravel ride’, the Jeroboam 300 Challenge, are open. The ride is the centrepiece of the Jeroboam Bike Festival, which takes place on 22-23 September in Italy’s Franciacorta wine region in the foothills of the Alps. Accessories and bike specialist 3T is the event’s presenting partner.

The Jeroboam Bike Festival is in the community of Erbusco (Brescia) and positioned as a feast of fun, food, wine, entertainment, two road and two all-road/gravel rides. The rides range from a fun family ride to the signature Jeroboam 300 Challenge for the toughest riders.

The festival kicks off on Saturday with the start of the Jeroboam 300 Challenge, with participants expected back at the finish some time on Sunday. The course spans 300km, and the largest bottle offered by Franciacorta’s celebrated wine makers is called the Jeroboam which holds 300cl (equivalent to four standard wine bottles).

Starting in Erbusco, the route takes riders through the vineyards on the southern shores of Lago d’Iseo and forges eastward as far as the banks of Lago di Garda through the wild valleys that separate the provinces of Lombardy and Trentino, before turning back to race HQ.

Last year’s participants requested more gravel and other unpaved roads on the route, so the new course has been adapted to cover 30% paved and 70% unpaved roads (gravel, dirt and ‘indefinable’!).

All-road enthusiasts not quite ready to tackle the Jeroboam 300 can participate in the popular Standard 75 Ride, which as the name suggests is 75km long, covers some of the same gravel and dirt roads and is certainly no less scenic.

Those preferring to stay on paved roads can opt for the Magnum 150 Strada, which showcases 150km of the most beautiful roads in the area. Those new to the sport and those looking for a nice family outing can participate in the Demi 37.5 Social, a relaxed ride including a few culinary stops.

Aside from the rides, the Jeroboam Bike Festival features local cuisine, wines, music and entertainment for adults and children alike in the community of Erbusco, in the heart of Franciacorta’s world-renowned viticulture.

Early-bird registration is now open until 10 April 2018, with a €29.90 entry entry fee. For international travellers, the Jeroboam Bike Festival HQ in Erbusco is accessible from Bergamo’s Orio Al Serio Airport (BGY). The organisers add that ‘accommodation in the region is plentiful and of a high standard, affording a warm welcome to this wonderful region of Italy’.



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