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3T Strada Official Haute Route version

Recently the organising team of Haute Route announced plans to extend the cycling event series with a new, shorter, 3-day format. A release from accessories and bike brand 3T notes that its ‘Strada bike’s 1x transmission and supreme aerodynamics would make it just about perfect for these shorter events… This is how the idea of an official Haute Route Strada bike came up.’

The 3T Strada Official Haute Route bike is equipped with the new 3T Torno Crank and THM carbon cockpit. Its orange paint finish, with a ‘fade’ from front to rear, ‘really pops in the sunshine’. The 3T Strada HR is now available to buy as part of an exclusive entry package to the Haute Route.

  • The first package comprises a complete Strada PRO, together with the race entry fee, for the inclusive price of €5000.
  • A second package comprises a Strada TEAM bike, the race entry fee, and full hotel accommodation, for €7800.



3T is a global company with three regional customer service offices (Italy, Taiwan, North America) and 20+ service centres. Founded in Turin in 1961 as Tecnologia del Tubo Torinese (Turin Tube Technology), 3T has a track record of being ‘first’. It was first to: introduce many modern alloys to cycling; to produce a dedicated aerobar; to win the ID design award; to introduce dedicated gravel wheels; to introduce an aero gravel frame; and introduce a dedicated 1x aero road bike.

In addition, 3T componentry has been first in a number of competitions alongside the great champions of cycling in the Tour de France and Giro d’Italia, one-day Classics, Olympics, World Championships, national championships, and IRONMAN triathlons.

3T adds that it ‘continues to invest human and financial capital in exploring new ways of making products that excel in quality, simplicity, beauty and sustainability, under the stewardship of co-owners René Wiertz and Gerard Vroomen.




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