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Aiming to reach new limits, Zone3 unveils 2018 range

Zone3 Lava apparel 2018

British brand, Zone3, has launched its 2018 range including a range of new products as well as updates to its award-winning product offerings.

The new Zone3 collection is seen as the culmination of over 10 year’s worth of research, development and real-life product feedback. There are a number of new products as well as product updates with the aim of further enhancing athlete performance.

The headline products include the updated Advance and Vision wetsuits which are pitched as t’he very best entry-level wetsuits in the world’.

For athletes racing longer distances, the Lava Tri wear collection and the Aquaflo Tri suits, (a staple of the Zone3 portfolio for over seven years), have also been updated.

Due to the rapid rise reported by the company in the popularity of its swimwear, the 2018 collection also includes three new styles and four new prints. In addition, Zone3 has also used its experience in Swim-Run to create the ‘Versa’ a new lower priced wetsuit utilising an innovative new breathable neoprene.

Zone3’s newly released video shows the theme for 2018, which focuses on the journey athletes take to compete in triathlons and how Zone3 has shared in this journey from both a business and athletic perspective.



Zone3’s mission is to help its customers reach their goals, whether this is completing their first triathlon, winning a world championship or crossing the finish line of an IRONMAN. The triathlon brand’s team adds that they have ‘a deep-rooted passion for the sport and ensures that every item produced offers market-leading performance, innovation and functionality’.

Founder James Lock, a former professional triathlete said “We know exactly how much hard work goes into completing a triathlon, both balancing everyday life around training and on the race day itself. Since retiring from racing at elite level, myself and the team have dedicated every moment to creating market leading products. We hope that our hard work and ambition dovetails into our customers journeys and together we can achieve great things and continue to reach new limits.”




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