In anticipation of International Women’s Day (IWD) tomorrow, cycling apparel specialist Alé’s sponsored male and female cycling teams – Alé Cipollini and Bardiani-CSF – highlighted their support for the global movement by wearing one ultra-violet purple glove during their recent triumphs at the Strade Bianche (Alé Cipollini), Trofeo Oro (Alé Cipollini) and International Rhodes GP (Bardiani-CSF) races.
By adding a touch of purple to the international races ahead of IWD on Thursday, Alé and its sponsored teams wanted to bring a message of support for the campaign, hoping to inspire and empower women within the sport. WorldTour team Alé Cipollini’s support of the movement felt especially meaningful, thanks to Marta Bastianelli’s victory in Montignoso at the Trofeo Oro on Sunday.
International Women’s Day has been celebrated since as early as 1909, in order to commemorate the movement of women’s rights across the globe; a cause close to Alé’s heart. The Italian cycling clothing brand aims to stand out from the crowd in the bike industry, with its majority female workforce and company head Alessia Piccolo, a dedicated and passionate cyclist who inspires other women in a largely male-dominated industry.
Alé Cipollini will continue to wear the IWD glove during its next race at the Ronde van Drenthe in the Netherlands this Sunday.
Roberto Reverberi, Team Manager of Bardiani-CSF, said “We’re happy to share the initiative of our sponsor Alé and its message. Giving support to this awareness campaign for International Women’s Day is a duty. Wearing the ultra-violet glove is just a little gesture, but everything should be done to spread this message as wide as possible, especially in these hard times.”
Alessia Piccolo, CEO of Alé and President of the Alé Cipollini team, said “We are living in a time of change with the rights of women in every situation being addressed and bravely challenged. Our ultra-violet glove is simply a symbol of support for those women and their journey to equality, and we hope it shines a light on the pride and motivation that the cycling community has towards their cause.”
The special edition International Women’s Day winter (€36,50) and summer (€30,90) gloves will be available to buy on Alé Cycling from tomorrow, Thursday 8th March.
For over 30 years, Alé has aimed to challenge the norms to ‘provide cyclists with vibrant and striking designs without ever compromising on fit or craftsmanship’.
Alé creates cycling clothing to suit all seasons, specializing in – but not limited to – road cycling. At its core, Alé’s products strive to embody craftsmanship, together with innovation in design, materials and technology to ensure functionality, comfort and performance.
Alé hosts and sponsors many Granfondo events, including the Alé Challenge series, which takes place in stages throughout the year, and the Granfondo Alé La Merckx, a pinnacle event in Alé’s calendar with the support of arguably the world’s greatest ever rider, Eddy Merckx. This year’s Granfondo Alé La Merckx will take place on 10th June, starting and finishing in Verona, Italy.
Alé also sponsors professional road cycling teams, organizations and riders, including the UCI Men’s WorldTour GROUPAMA-FDJ Cycling Team, and the UCI Women’s WorldTour team Alé Cipollini. Alé is also the official supplier of the European Cycling Union (UEC) and the French Cycling Federation (FFC).