Always, ‘the world’s leader in feminine protection’, is again partnering to donate to Girls on the Run, the non-profit organization that provides a physical activity-based positive youth development program for girls in third through eighth grade in the United States.
The Always #LikeAGirl campaign notes that half of girls lose confidence at puberty. Insight from Girls on the Run explains that, just as they’re entering this stage in their lives, girls’ confidence begins to drop at the age of 9, and by the time they reach the age of 10, their physical activity levels begin to decrease as well.
In an effort to combat this issue, Always has partnered with US retailer Target to support Girls on the Run for a second year. Together, the companies have contributed US$1.8 million in support of moving the organization closer to meeting its goal of serving 2 million girls by 2021.
As in the past, this donation will go toward increasing access for girls to participate in the program. Nearly half of participants require some kind of financial assistance, and this donation will help eliminate financial barriers to allow more girls to enrol in Girls on the Run. New this year, the donation will also go toward investing in the coaches that guide the girls to success.
“For decades, Always has been committed to champion girls’ confidence, which is why we are so excited to be continuing our partnership to support Girls on the Run,” said Marty Vanderstelt, Brand Director, North America Always, at Procter & Gamble. “We’re delighted that we’re able to contribute to an organization, such as Girls on the Run, which shares our passion for providing girls with the tools they need to continue moving confidently towards accomplishing their goals.”
A study conducted by Girls on the Run found that 97% of participants learned critical life skills through their participation in the 10-week curriculum. Through a unique coach-guided program, girls are encouraged to take on new challenges in a non-competitive environment to help build their confidence and inner strength.
The program culminates with a 5K celebration, which provides girls with a sense of accomplishment when they cross the finish line.
“We are truly grateful for the continued support from Always and Target, two organizations that are making strides to help us expand our reach to girls all across the country,” said Theresa Miller, Chief Engagement Officer at Girls on the Run. “Not only will their support help us advance our mission of inspiring girls to be joyful, healthy and confident, but it will also help us support our incredible volunteer coaches who help make this program a success.”