IRONMAN has teamed up with Amazon as the title sponsor of the 2018 IRONMAN World Championship and Official Sports Nutrition Retailer of the iconic triathlon event that will take place on Saturday, October 13 in Kailua-Kona, Hawai`i.
A release from IRONMAN notes that ‘The collaboration will provide participants access to a vast selection of nutrition products, including items from IRONMAN official nutrition partners CLIF Bar and Gatorade, available to athletes looking to prove ‘ANYTHING IS POSSIBLE’ on the sports largest stage.’
It’s been a busy few days for IRONMAN, with the event organiser confirming the acquisition of three races from Rev3 as well as unveiling a new IRONMAN 70.3 event in the key market of France.
“We are thrilled to announce we’ve teamed up with Amazon,” said Matthieu Van Veen, Chief Revenue Officer for IRONMAN. “The IRONMAN World Championship is the most iconic endurance event in the world and this collaboration with Amazon as we celebrate our 40th anniversary will provide athletes globally with direct access to sports nutrition products that help them reach the pinnacle of the sport.”
The demand for sports performance and wellness products are seen to be at an all-time high. IRONMAN adds that ‘The world’s best athletes will have access to a wide range of optimal products located conveniently all in one place at amazon.com/ironmanrace, helping them reach their peak performance goals.’
There’s also a new video from IRONMAN that features ‘Voice of IRONMAN’ Mike Reilly…
The array of products available in the IRONMAN World Championship Store within the Amazon Sports Nutrition shopping experience will include third party certified supplement products, ‘which will help athletes reduce the risks that are often associated with supplement use’. IRONMAN encourages all athletes to know and understand their rights and responsibilities with regard to anti-doping policy and procedure and to be aware of what they are putting in their body.
Live race coverage of the 2018 IRONMAN World Championship brought to athletes and fans by Amazon will be available on October 13, 2018 in the United States on NBC Sports platforms and on ironman.com and globally via IRONMAN NOW on Facebook Watch.