American Cycle Systems (ACS), a specialty BMX component supplier for over 45 years, has announced the acquisition of Bar Fly – a specialist in mounts-connecting technology for most brands of GPS, cameras and lights. ACS notes that the acquisition of Bar Fly will diversify its product line into the enthusiast adult market. Terms of the deal were not disclosed.
“ACS made its name with unique, well engineered products that cater to niche markets,” said Keith Stephens, President of ACS. “Cyclists of all disciplines are embracing technology and are looking for a competitive edge in every detail of their ride. Bar Fly products are a functional compliment to popular electronics being used by competitive cyclists across the board, and I’m excited about its future with ACS.”
“When we were approached by ACS about a potential acquisition, Keith’s vision for growing the Bar Fly brand was compelling,” said Greg Hillson, former principal at Bar Fly. “ACS has a long history in the bicycle industry; in fact, my first mag wheels were made by ACS! After careful consideration, we became determined ACS would be a perfect company to expand the Bar Fly brand and support our existing customers, distributors and partners.”
“This is a win-win outcome for ACS and Bar Fly, and I am thrilled to have the opportunity to bring these groups together,” added Russell Cree of Bell Lap Advisors – who advised on the transaction. “The founders of Bar Fly have done a great job of creating a new category – premium aftermarket accessory mounts, and ACS has decades of experience in the industry to take the brand to the next level.”
Founded in 2012, Bar Fly was the creator and innovator of the ‘out front’ mount for GPS, cameras, other bar mounted devices. Since that time, the brand has expanded to offer interchangeable mounts for leading technology, inflation devices, and other accessories. With leading design capabilities, the accessories brand is positioned as a ‘go-to source when securing the latest technology to your bike’.