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ANOC World Beach Games in media rights agreement with NBC Olympics

The ANOC World Beach Games Local Organising Committee has begun the one-year countdown to San Diego 2019 by announcing a media rights agreement with NBC Olympics, coupling its Olympic pedigree and established digital platforms with the first global festival of elite beach, water and action sports.

San Diego 2019 competitions begin exactly one year from today, on October 9, 2019, with the local organising committee expecting approximately 1,300 athletes from every Olympic continent, and more than 400,000 fans for the event. With 15 sports over six days, qualification procedures geared towards attracting the world’s top athletes, and live musical performances every night, the event will be ‘compact, competitive and compelling’.

NBC Olympics will present coverage across NBC, NBCSN, NBCSports.com, the NBC Sports app, and Olympic Channel: Home of Team USA.

The full schedule will be announced in the near future, including a one-hour recap special on NBC following the conclusion of the Games. More than 50 hours of world feed coverage will be available for broadcasters around the world, featuring six days of live and recorded sport, opening and closing ceremonies, medal ceremonies and a concert series.

“This agreement is excellent news for the 206 National Olympic Committees and the international Sports Federations,” said ANOC Secretary General Gunilla Lindberg. “NBC’s proficiency in sports broadcasting and passion for the Olympic values mean we can guarantee fantastic exposure for the elite athletes and exciting new sports on show at the inaugural ANOC World Beach Games.”

“San Diego has a rich history as a pioneer of beach sports and a hub for creativity, so this is a great opportunity to further that legacy,” said Local Organising Committee Chairman Vincent Mudd. “With NBC Sports as our domestic broadcasting partner, the ANOC World Beach Games San Diego 2019 will provide an incredible opportunity to bring new athletes and new sports to a new generation of fans in America.”

“NBC Sports is proud to bring the World Beach Games to a national audience,” said Jim Bell, President, NBC Olympics Production and Programming. “We’re excited to showcase these world-class athletes on our extensive digital and linear platforms, and to introduce fans to this unique event.”

The Association of National Olympic Committees (ANOC) was established in June 1979. Over the last 38 years, the number of National Olympic Committees (NOCs) whose interests ANOC represents has risen to 206.

ANOC is administered from its headquarters in the Olympic capital, Lausanne in Switzerland, where it has been based since June 2010. When the ANOC President Sheikh Ahmad Al-Fahad Al-Sabah was elected in April 2012 his stated objective was to ‘reform, modernise and professionalise the organisation in order to better serve the needs of the world’s NOCs’.




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