Canadian bike specialist Argon 18 has further added to its pro triathlon roster for 2018 with the signing of US professional triathlete, Heather Jackson. This latest pro sponsorship deal follows hot-on-the-heels of Argon 18 confirming its partnership with Danish professional triathlete Michelle Vesterby.
A multiple IRONMAN and IRONMAN 70.3 champion, Jackson is seen as ‘the embodiment of Argon 18’s relentless pursuit of the perfect ride and passion for the sport of triathlon’.
“I am beyond excited for my new partnership with Argon 18,” Heather Jackson said. “I spent a few weeks testing and re-testing four different bikes on various terrain and in different conditions. Argon stood out from the others, primarily for its lightness and responsiveness. Not only is it an aerodynamic and fast bike, but it is super-light and snappy.
“Finally, I chose Argon 18 because of the team behind these bikes. They’re committed to innovation and development and helping their triathletes and cyclists be the fastest they can be.”
Argon 18 adds that the new partnership with one of the USA’s top female long distance triathletes demonstrates its ‘ever-growing dedication to triathlon, women’s place in the sport, and the company’s focused efforts to expand its presence in the American market’.
Jackson’s signing is seen as another step in the right direction in the company’s drive to become the reference when it comes to triathlon bikes. Argon 18 noted that ‘This season’s bike count at [the] Kona Ironman showed the brand is growing in numbers within the sport and again placed in the top five brands in the race count this past October.’
“This is so much more than a sponsorship,” said Tim McCulley, Argon 18 USA Director of Sales. “This is a true partnership. And a potent demonstration of our firm commitment to the US market. With Heather on board, Argon 18 has just entered the highest level of the women’s triathlon circuit, and we intend to keep it that way. There’s no looking back here. Only forward.”
Heather Jackson, who is known to attack the race from the start, will launch her 2018 season aboard the Argon 18 E-119 Tri+.
“We’re extremely proud and honoured that Heather chose Argon 18 as her bicycle sponsor based on our bike’s performance,” said Stephanie Raymond, Argon 18 Sponsorship Manager. “We always aim for gains on the bike, wherever we can find them, and are excited to be a part of Heather’s quest for the top of the podium in Kona. We are stoked for an upcoming rock star season with her on board.”