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ASICS CEO EMEA Alistair Cameron confirmed for The National Running Conference


The National Running Conference in partnership with Running Imp has confirmed that the CEO EMEA of global sports and lifestyle brand ASICS, Alistair Cameron, will be speaking at the event on Friday 18th January 2019 at Birmingham’s NEC.

Cameron will be running the 13:45-14:15 session on the day, titled ‘Brand: Building and Maintaining a Global Brand’. Within this session he will be discussing key points including product and technology development, effective communication, supporting emerging communities, relationships with consumers and what the future holds.

Experienced British executive Alistair Cameron joined ASICS in 2009 following an international career spanning brands including Speedo, New Balance and Clarks. With ASICS, Cameron’s mission has been to strengthen the brand’s performance and lifestyle offering and deliver ambitious growth targets in the EMEA region.

Under his leadership ASICS has undergone rapid growth, doubling sales in the region between 2010 – 2015, and he has overseen a cross-business transformation plan in 2018 to strengthen the organisation and deliver sustainable growth for the future. Cameron is a keen runner and a strong believer in ASICS’ founding philosophy of ‘Sound Mind, Sound Body’.

‘His drive is to inspire the world to move by offering ASICS’ superior products and services based on human-centric science and innovation.’



The National Running Conference in partnership with Running Imp is scheduled to welcome a mix of brands, retailers, race directors, official bodies, sports businesses, sports services and community sectors. The organisers add that ‘each of whom will be bringing their insights and experience to look at the future, learn how to prepare for it and agree how best to deliver to their audiences.’ Attendees will be able to connect with each other whilst benefiting from an engaging agenda of topics.

Already confirmed as speakers for The National Running Conference in partnership with Running Imp are Nick Pearson, CEO of parkrun, Neil Venables, General Manager of Intersport UK & Ireland and Kate Dale, Strategic Lead for Campaigns at Sport England. International announcer, broadcaster and presenter Kris Temple has been confirmed as the event host.

The National Running Conference in partnership with Running Imp is a collaboration between Rebecca Richardson, MD and Founder of Breathe Unity, Joe Williams, MD and Founder of UKRunChat, Mike Seaman, MD and co-Founder of The National Running Show and Darren Pinder, Marketing Director and co-Founder of The National Running Show.

Rebecca Richardson, Director of The National Running Conference, said “We are delighted to welcome Alistair Cameron as a speaker at The National Running Conference. Alistair has enormous experience within the running industry and his career with ASICS, a true world leader in performance, makes him the perfect person to lead our session on building a global brand.

“His knowledge and insights will be of great benefit to all those attending the event and we are very much looking forward to hosting everyone together under one roof to unite, network and drive the UK’s running market forwards together.”

The National Running Conference in partnership with Running Imp takes place at Birmingham’s NEC on Friday 18th January 2019. The National Running Show takes place at the same venue on Saturday 19th and Sunday 20th January 2019.



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