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B2B2C: Eurobike confirms 2019 concept and dates


Before the starting gun has even been fired for this year’s Eurobike (taking place from July 8-10, 2018), the trade show’s organising team at Messe Friedrichshafen has set the future direction of the show as well as the dates for next year. With a ‘B2B2C’ concept, the 2019 Eurobike will take place at Lake Constance in southern Germany from Wednesday, July 31, to Saturday, August 3.

During its first three days, the flagship trade show will be exclusively dedicated to industry professionals and will end on its fourth day with a targeted consumer festival oriented for all bike fans. “Our conceptual refinement of Eurobike in the direction of a mobility platform has been met with strong support in the global bike industry and underscores our vanguard position as the leading global trade show,” said Klaus Wellmann, CEO of Messe Friedrichshafen. “The festival day and the date that has been set for the Eurobike and the Eurobike Media Days next year fit in with that.”

Based upon ‘numerous discussions with retail and industry partners’, according to the Eurobike team the vote of the bike sector is very clear: ‘there is a desire to return to including all bike fans in Eurobike in the future’. Eurobike adds that there is currently no clear consensus among the industry regarding the question of the ‘right’ date for the 2019 season, with preferences ranging from June to September.

Eurobike head Stefan Reisinger explained the balanced approach to the date question and the reorientation towards an industry and consumer dialogue (BtoBtoC). He said “The date in early August 2019 is currently the time frame in which the largest number of dates preferred by the industry overlap, and the vote for a concept for the show that includes an appeal to consumers was very clear.

“In the future, we will continue to flexibly manage the date and concept for Eurobike, so as to agilely respond to the needs of the marketplace.”

“The date at the end of July and beginning of August 2019 is certainly a compromise between different interests,” explained Bernhard Lange, member of the board of the Zweirad Industrie Verband (ZIV) and Managing Director of Paul Lange & Co.

He continued, “Although this date does not completely correspond to the date preferred by the ZIV, I regard the somewhat later date as a good important first step in the right direction and welcome the willingness of the Eurobike management to dynamically consider the developments and needs of the industry in the future. I am especially pleased about the return to a concept that clearly also involves consumers.

“That underscores the position of Eurobike as a leading global trade show for the entire bicycle industry, at which the industry, retailers, the media, associations, researchers, policymakers and cyclists themselves come together.”

According to a release from Eurobike, the support for the orientation of content for the 2019 Eurobike, which, in addition to three work days focused purely on an industry exchange, will again celebrate consumers’ enthusiasm for bicycles on a public day on Saturday, August 3, is very clear.

“What was not possible due to the early date of the 2018 show will be possible again in the future thanks to the early August date, which we are very pleased by,” said Stefan Reisinger.

Eurobike Media Days will continue to take place in their established format. Next year, the Eurobike organizers will put on the ;sporty testing day for journalists from all around the world’ from Tuesday, July 2 to Thursday, July 4, 2019. Currently, several locations are under consideration as the site for the event.

The 27th Eurobike is open from Sunday, July 8 to Tuesday, July 10, 2018, from 08:30 to 18:30 CET, only for trade visitors and accredited journalists.



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