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Bagging a new product category: SCICON ELAN saddle


Italian bike bag specialist SCICON has expanded its product category offering – with the new SCICON ELAN saddle as its first racing saddle, which aims to extend the heritage of the brand. Ever since the brand’s inception in 1980 by founder Luciano Fantin, SCICON adds that it has ‘built a name for itself in creating innovative and expertly designed products for the discerning cyclist.’

Presenting its new category today, the new SCICON ELAN saddle features what is being positioned as an ‘innovative Power Ergo Design to take ride comfort and performance to the next level’.

SCICON is a division of the rapidly growing ASG Group, a global player in the sporting goods industry, offering the SCICON team access to knowledge from other divisions in the group such as ASG Bike Science, a professional bike fitting service for improving bike positioning, performance and comfort for both amateur and professional cyclists from all disciplines.

Together with ASG Bike Science’s professional sport science and biomechanics team, and Luca E Girardi, an independent industry consultant who carries a wealth of history in saddle making, the SCICON team developed a product for cyclists who ‘need a lightweight saddle with no compromise on ride comfort’.

Niklas Quetri, ASG Bike Science Head Scientist, said “The SCICON ELAN saddle was originally developed to reduce pressure on the body on longer rides in a more aggressive or aerodynamic position on a road bike, while providing ride comfort in a more relaxed position. Riding position up steep climbs on a mountain bike is similar to a forward leaning riding position on a road bike, maintaining pressure and traction on the front wheel.

“Our short nose saddle design allows for hip rotation, making it the perfect saddle for both riding disciplines, road and mountain bike.”

Claudio Fantin, Marketing Strategist of ASG Group added, “Combine the innovative approach of Luca E Girardi with field research from ASG Bike Science and an industry-leading brand with heritage and you create a formidable team looking to maximise the performance of bicycle components.”

Leading the product’s development, Luca E Girardi explained his approach., “With over 20 years of experience in developing cycling saddles and collaborating with engineers and medical advisors from universities in search of the perfect saddle shape, I felt a new approach was required to develop a saddle that improves performance and guarantees complete ride comfort.”

He continued, “In an industry first, we carried out research in the field together with sports scientists and bike fitting experts, creating multiple real life scenarios with amateurs and professional cyclists across different cycling disciplines to get direct insight into body ergonomics, with the goal to create a saddle that is ride proven and that really makes a difference.

“This new approach led to the development of the innovative Power Ergo Design feature and Compression Control – an intuitive system to verify the saddle’s ergonomic advantages.”

Slightly shorter and wider than the average racing saddle, the SCICON ELAN has a short-nose and ergonomic design with a wider seat area, following a lightly waved seat profile. Minimising the seating surface, combined with a short nose design and central cut out to remove pressure from soft tissue, the SCICON adds that ELAN saddle allows for sufficient hip rotation as well as increased blood flow to improve ride comfort in all riding positions for long days in the saddle.

The carbon fibre reinforced polymer shell built onto two unidirectional braided carbon fibre rails, combined with the Power Ergo Design for a ‘comfortable yet high performance ride’, weighs in at just 199g in a one size fits all saddle measuring 148mm by 248mm priced at: €199 / £180 / US$229 / AU$299 / C$299/ ZAR 3299.

To commemorate the launch of the SCICON ELAN saddle, a special edition package will be available exclusively online on www.sciconbags.com. The limited edition will be numbered and contain a specially designed ELAN 210 saddle bag kit with inner tube, patch kit, tyre levers, adapter for CO2 cartridge and owner’s card. The limited edition package is available for purchase for €249 / £219 / US$299.



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