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Beet It Sport Shot gets further boost from new IOC Consensus Statement

Beet It Sport Nitrate 400 shot

Beet It Sport Shot – the beetroot shot manufactured in Suffolk, England, is continuing to make an impact, having been used by both London Marathon winners David Weir and Eliud Kipchoge. Meanwhile, Beet It Sport Nitrate 400 shots have been used in 21 published research papers in the first 12 weeks of 2018, most recently in the renowned International Olympic Committee (IOC) Consensus Statement, published in the British Journal of Sports Medicine (BJSM).

According to the company, the natural dietary nitrate contained in the 7cl Beet It Sport shot is exciting researchers. It supplies a standardised 400mg of natural nitrate (the equivalent for eating 0.6kg roasted beetroot or drinking 400ml beetroot juice) delivering an optimum dose of nitrate. The company cites research, which has shown this is needed to increase sporting performance and achieve margin performance gains.

The IOC Consensus Statement of 20 world leading sports scientists, included 12 published research papers, all using Beet It Sport Nitrate 400 shots. Beet It notes that the authors concluded:

  • ‘Dietary nitrate supplementation has been associated with improvements of 4-25% in exercise time to exhaustion and of 1%-3% in sport-specific time trial performances lasting <40min in duration’
  • ‘Dietary nitrate supplementation is proposed to enhance type II muscle fibre function, resulting in the improvement (3%-5%) of high-intensity, intermittent, team-sport exercise of 12-40min in duration’

The IOC Consensus Statement also supports the Australian Institute of Sport (AIS), which has classified dietary nitrate as a Class A performance supplement, which is the highest possible level of scientific evidence.

Dietary nitrate ultimately increases the production of nitric oxide in the blood stream, which has been shown to improve the flow of blood and oxygen to the muscles, thereby boosting strength and endurance.

Lawrence Mallinson, Managing Director at Beet It Sport, said “We have been supplying both medical and sports performance research teams for over 10 years during which time we have supplied over 250 research projects. The momentum behind the research is still growing – so far this year there has been almost three new papers published every week.”

He continued, “The inclusion in the IOC Consensus Statement, published in the British Journal of Sports Medicine, is really just confirmation of what many of the world’s leading athletes, including Eliud Kipchoge and the NN Running Team and David Weir, already know – we are supplying an astonishing number across a wide spectrum of different sports. Beetroot power has definitely arrived!”




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