Sports and lifestyle accessories specialist, Bollé, has recently signed sponsorship of Team CCB Foundation-Sicleri, an established UCI Continental squad. No stranger to supporting prominent teams, the announcement comes in the midst of the brand’s multi-year partnership with UCI Pro Tour team AG2R LA MONDIALE, with the squad wearing Bollé sunglasses for its 2018 campaign.
In the 1980s and 1990s, Bollé sunglasses were also worn by members of the legendary 7-Eleven team and top pros, including Miguel Indurain and Gianni Bugno.
“With a focus on riders who are pursuing education as well as victories, perhaps more so than any other UCI Continental team, CCB Foundation-Sicleri represents competitive cycling in its purest form,” said Andrea Cappelletti, Bollé International Sponsorship Manager. “We fully support their mission and are proud to provide the helmets and sunglasses that will keep them safe and help them across the finish lines and onto the podium.”
The partnership with CCB Foundation-Sicleri gives Bollé a strong on-the-ground presence at many major events on the 2018 racing calendar, including: The Sea Otter Classic, Redlands Classic, US Pro Championship and Tour of China.
The team will be using the brand’s The One Premium helmet, which has a long list of features, including removable aero shells, integrated safety LED, sunglasses garage, interchangeable warm and cold weather linings, and Click-to-Fit System.
While team members will be able to choose from any one of the several styles in the Bollé Road Cycling collection of sunglasses, most of the riders have opted for the aerodynamic and lightweight Aeromax (RRP £155). Most Bollé cycling sunglasses are fitted with B-Clear lenses, which use a NXT Trivex structure for optical quality, light weight and maximum impact resistance.
Additionally, Bollé’s proprietary anti-fog technology helps minimize vision-robbing misting, and hydrophobic and oleophobic coatings defend against smudges caused by water and oil contamination. The brand adds that its ‘ightweight frames, with features like adjustable temples tips and nose pads, provide a comfortable, stable fit.
Available on Bollé’s cycling styles, ‘modulator technology’ adjusts lens tint according to available light, a useful feature for all-weather riding. This technology is integrated into the lens material at a ‘molecular level’.
For riders requiring corrective eyewear – as is the case with several Team CCB members – Bollé’s proprietary B-Thin Active Design Rx program is available on its cycling models and compatible with 99% of all prescriptions. With a unique method that uses integrated inserts, the collection’s shield models – Aeromax, 6th Sense, 6th Sense S and Vortex – can be equipped with prescription lenses.
“With a great roster of athletes competing in a full schedule of high-profile races in North America and beyond, CCB Foundation-Sicleri is uniquely poised to partner with brands like Bollé that have a deep connection to the sport,” said Tim Mitchell, CCB Foundation-Sicleri Team Manager. “To a larger degree than most professional sports, the success of cycling depends on the support of engaged sponsors.”