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Breaking bread: IRONMAN renews sponsorship agreements with McKee Foods in Chattanooga


IRONMAN has announced that Little Debbie snacks and Sunbelt Bakery have renewed their title sponsorships of two of IRONMAN’s most popular North American races — Little Debbie IRONMAN Chattanooga and Sunbelt Bakery IRONMAN 70.3 Chattanooga.

“Through our partnership with these brands, we have helped change countless lives through the sport of triathlon,” said Stuart Selig, EVP of Global Partnerships at IRONMAN. “We are excited to continue our work together with McKee Foods as we continue to provide top notch events in the great state of Tennessee.”

In just a few years, Chattanooga’s two triathlon races have become key events among IRONMAN triathletes and local residents who volunteer with the races. Chattanooga is one of a few cities that has hosted an IRONMAN triathlon, an IRONMAN 70.3 race and an IRONMAN 70.3 World Championship in the same year.

“McKee Foods is pleased to sponsor the IRONMAN and IRONMAN 70.3 races here in Chattanooga for another five years,” said Mike McKee, president & CEO of McKee Foods. “We have been very happy with the support from the community surrounding these events. But probably the most exciting thing for me personally is to see how many of our employees participate both as athletes and volunteers.

“Our employees and close family have represented more than 40 IRONMAN participants, and more than 140 IRONMAN 70.3 participants. Our employee family has provided hundreds of volunteers for the events. In some cases, the preparation for the race resulted in long-term and positive lifestyle changes. As we continue to see high community and employee engagement, we decided to continue our support.”



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