AJ Bell has signed a multi-year deal with national governing British Triathlon to become title partner of the AJ Bell World Triathlon Leeds. This continues a foray for investment specialist AJ Bell into triathlon, as the company has been a long-standing sponsor of the AJ Bell London Triathlon in the UK’s capital.
The new partnership will see one of the largest providers of online investment platforms and stockbroker services join forces with the ITU World Triathlon Series event in Leeds (organised by British Triathlon) with full naming, branding and activation rights.
In addition to elite racing, the AJ Bell World Triathlon Leeds also hosts thousands of amateur triathletes over two days of racing action on 9-10 June 2018. In less than one months’ time, many of the world’s best triathletes will be racing through the streets of Leeds – with over 70,000 fans expected to descend on the city to cheer on Britain’s best as they take on the rest of the world on home soil.
On Saturday 9 June, the UK’s largest GO TRI event is scheduled to take place in Roundhay Park, Leeds, where hundreds will be taking part in their first ever triathlon. The AJ Bell Triathlon also provides a platform for the next generation of triathlon talent to race on the biggest stage with events for youngsters aged from 11-19.
On Sunday 10 June, amateur triathletes from around the globe will take part in sprint and standard distance events, with participants drawn to Leeds with the unique opportunity to race on closed roads from Roundhay Park through the city to a grandstand finish on the blue carpet in Millennium Square.
Andy Salmon, British Triathlon Chief Executive welcomed AJ Bell on board stating, “This is fantastic news for British Triathlon’s flagship event in Leeds to join forces with AJ Bell, an industry-leading company. The newly named AJ Bell World Triathlon Leeds showcases the whole story of the sport from grassroots to elite competition and I look forward to working alongside the team at AJ Bell over the next few years.”
The AJ Bell World Triathlon Leeds takes place on 9-10 June and is organised by British Triathlon, in partnership with Leeds City Council, UK Sport and the ITU.
Billy Mackay, Marketing Director of AJ Bell, said “At AJ Bell we want more people to enjoy secure, healthy, long and rewarding lives. Through all of our sponsorship activity we aim to foster a mind-set where ‘looking after yourself’ means investing in both your health and your future wealth. Triathlon is a great fit with that mantra, so we’re extremely pleased that we are able to support this great event and expand our commitment to the sport.”
Kris Gemmell ITU World Triathlon Series General Manager added, “We welcome AJ Bell to the ITU World Triathlon Series family. It’s great to see the promotion of our sport from elite to mass participation aligns with AJ Bell’s strategic plan. The British Triathlon Federation is a leading National Federation within ITU, we believe this relationship will continue to grow Triathlon around the World and in the UK.”