Challenge Daytona has announced a new partnership with Boom Nutrition, creator of CarbBoom! Energy Gels. The gels will serve as the Official Energy Gel of Challenge Daytona and the on-course nutrition during the race, which marks the return of Challenge Family to the US market.
The latest nutrition tie-up between CarbBoom! and Challenge Family follows a previous partnership between the two organisations, when the race organiser made its original debut in the United States in 2014. During its original market entry there were Challenge Family events in destinations such as Atlantic City, New Jersey, New Albany, Ohio, and Rancho Cordova, California.
“We love to be associated with innovative and exciting events and are really thrilled to be the on-course energy gel at the inaugural Challenge Daytona event,” said Tony Lammers, CEO of Boom Nutrition.
“The entire Boom! Team is excited to deliver the best on-course nutrition to the competitors on race day. Endurance athletes need in-race fuelling to perform at their best, and CarbBoom! Energy Gels provide a perfect formula that’s high in carbs, easy on the stomach, and won’t cause GI distress or unscheduled trips to the port-o-john.
“From start to finish, CarbBoom! Energy Gels are part of an endurance athlete’s complete nutrition plan.”
CarbBoom! Energy Gels are made with real fruit concentrates and purees, and are rich in complex carbohydrates that help to ‘deliver a steady energy release, minus the risk of an upset stomach’. The gluten-free, dairy-free, and vegan-friendly gels do not contain any artificial flavours, colours, or sweeteners. They’re positioned as being an ‘ideal choice for endurance athletes in need of tasty, trustworthy nutrition’.
“Every triathlete knows that nutrition can make or break their race,” says Challenge Family CEO Zibi Szlufcik. “Finding the right energy gel partner was critical for us, to ensure that Challenge Daytona competitors have the best possible products to enhance their experience and help them achieve their goals. CarbBoom! Energy Gels deliver all that and more, with a passionate team behind the products who will help make the weekend festival of racing a success.”
Slated for December 7-9, 2018, the inaugural Challenge Daytona festival weekend will be the first of its kind at Daytona International Speedway. The schedule of events ‘offers something for every level of athlete’, including Sprint and Middle Distance Triathlons, the Junior Challenge kids’ race, Relay categories, Duathlon and Aquabike events, 10K run and 5K run/walk events, and the all-new NASCAR-inspired Pitstop Challenge.
The top six male and female finishers in each Middle Distance Triathlon age group will qualify for The Championship, to be held on June 2nd 2019 at the x-bionic sphere in Samorin, Slovakia.