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Challenge Daytona partners with The Running Elements

Challenge Daytona, which marks the return of Challenge Family to the US market, has announced a partnership with The Running Elements. As the Official Retail Running Store of Challenge Daytona, community-focused The Running Elements will serve as a hub for the event, ‘encouraging group-training activities in addition to providing top-quality running and triathlon gear.’

Challenge Daytona will offer up a festival of endurance sport events at the iconic Daytona International Speedway, in Daytona Beach, Florida, on 7-9 December 2018.

According to Challenge Family, Juan and Katrina Guevara, the husband and wife team behind The Running Elements, ‘embody the enthusiasm and support that athletes around the world have come to expect from Challenge Family races.’

“It is great to see the Challenge Family bringing such a diverse event to Volusia County,” said Katrina Guevara. “The festival weekend will offer many events for all ages and ability levels to choose from. We’re proud to support the growth of fitness and family-friendly events coming to Daytona International Speedway and ONE DAYTONA!”

Challenge Family CEO Zibi Szlufcik is said to be equally encouraged by this new partnership, as The Running Elements supports numerous local races and training programs and is a trusted resource for area athletes.

“The Running Elements is known throughout Volusia County as the go-to spot for all things endurance sports,” said Szlufcik. “They’re more than a retailer; they’re a community – exactly the right fit for our exciting new race.”

The Challenge Daytona festival weekend, scheduled for December 7-9, 2018, will be the first of its kind at Daytona International Speedway. The venue provides an unprecedented opportunity for athletes to swim, bike, and run in an atmosphere rich with sporting history and inspiration – including bike and run laps on the world-famous Speedway track.

In addition to Daytona International Speedway’s numerous attractions, including the Motorsports Hall of Fame of America, the DAYTONA 500 Champion’s Walk of Fame, and ONE DAYTONA shopping and entertainment, the surrounding area offers family-friendly activities and beachfront relaxation.

“We’re excited to show off our home town,” said Juan Guevara. “You can’t pick a better venue for a triathlon. We look forward to racing and having all the athletes see what Volusia County can offer.”

Challenge Daytona aims to provide something for everyone, with sprint and middle distance triathlons, a Junior Challenge kids’ race, relay categories, duathlon and aquabike events, a 10K run and 5K run/walk events, and the all-new NASCAR-inspired Pitstop Challenge. As an incentive for the more serious competitors, the top six male and female finishers in each middle distance triathlon age group will qualify for The Championship, to be held on June 2nd 2019 at the x-bionic sphere resort in Samorin, Slovakia.




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