Challenge Geraardsbergen in Belgium has presented its new title sponsor: the Czech car manufacturer ŠKODA. The car brand, which has a strong affinity with sport in general and cycling in particular, will ‘financially support the triathlon event, and provide logistical and promotional support’. Effective immediately, the new name of the event, taking place on June 10, 2018, will be ŠKODA Challenge Geraardsbergen.
According to Challenge Geraardsbergen organizer Tim Vidts, ŠKODA fits the reputation of the triathlon perfectly. “We are very happy with this new sponsor,” Vidts said. “With its young and sporty image, ŠKODA perfectly fits with our target group. Triathletes are active material freaks who are always busy and on the move. So they want to be able to trust on a reliable car that is constantly adjustable to their needs, a feature that ŠKODA perfectly meets.
“Triathletes need a car that is suitable to take all their sports equipment with them. Next to plenty of storage space, the car must be sporty, powerful and yet economical. It is precisely for this reason that ŠKODA fits perfectly into the triathlete’s environment.”
Nico de Lepeleere, District Manager at ŠKODA added, “For us ‘Human’, ‘Family’ and ‘Cycling’ are core values. We think we are able to bring these core values together in one project: ŠKODA Challenge Geraardsbergen. And that’s why this race fits perfectly within the vision of ŠKODA. We will not only financially support the triathlon, but we will also provide a ŠKODA KAROQ to the organizing committee to further logistical and promotional support.”
Challenge Geraardsbergen presents its second edition on June 10, 2018. Next to the Middle Distance there are side events as Challenge Swim, Challenge Women, Challenge 3 hour ‘the Muur’ and Challenge Teens. The swim start is located at Provinciaal Domein De Gavers and the transition and finish areas are in the historical city centre.