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Columbia Threadneedle continues sponsorship of Boston Triathlon

Columbia Threadneedle sponsors 10th Boston Triathlon - Photo Columbia Threadneedle Investments

Columbia Threadneedle Investments is continuing its title sponsorship of the Columbia Threadneedle Investments Boston Triathlon. The 2018 event, taking place on July 21-22, expects to attract more than 2,000 participants to the South Boston waterfront for two days of racing.

Over the past decade, the Columbia Threadneedle Investments Boston Triathlon has grown into a sizable event, with Olympic and sprint distance triathlons, the Boston Corporate Cup competition, an all-ages kids’ fun run and a USA Triathlon-sanctioned Splash & Dash event for children ages 7 to 15.

The Olympic and sprint distance events combine a swim at Massachusetts Department of Conservation and Recreation’s (DCR) Carson Beach, a bike ride on DCR William Day Boulevard and a run along the South Boston waterfront.

“Columbia Threadneedle’s sponsorship of the Boston Triathlon is an important investment in the Boston community,” said Ted Truscott, CEO of Columbia Threadneedle Investments. “It’s inspiring to see so many athletes, including our own employees, pushing toward an important goal – whether that’s beating a personal record or just participating in their first triathlon.

“Importantly, funds raised will help local communities fight opioid dependency through the efforts of Boston Medical Center, making it even more meaningful.”

Columbia Threadneedle and the race are working closely with the event’s charity partner, Boston Medical Center, the largest safety-net hospital and busiest provider of trauma and emergency services in New England. Charitable money raised will help fight adolescent, young adult and adult addiction at the newly founded Grayken Center for Addiction, which serves as the umbrella for all of BMC’s work in addiction including treatment, training, research and prevention.

“Over the past ten years, we’ve seen the Boston Triathlon grow into a signature event in the city of Boston,” said Michael O’Neil, President of the Boston Triathlon. “As the title partner of the event, Columbia Threadneedle Investments has played a significant role in that growth, allowing us to have a bigger positive impact on our community. We are thrilled to have them continue their commitment as title sponsor and are looking forward to celebrating our anniversary together.”




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