Swedish sportswear brand Craft has signed a three-year contract with the BMC-Vifit Sport Pro Triathlon Team powered by Uplace. The collaboration means that Craft will be the team’s exclusive apparel partner for the next three years.
“We have been pursuing a collaboration with a triathlon team for quite some time and in BMC-Vifit Sport Pro Triathlon Team powered by Uplace we have found exactly what we look for, a highly professional team that aims to be one of the most successful and sustainable triathlon outfits in the world,” said Craft Sponsoring Coordinator Henrik Åbom.
The BMC-Vifit Sport Pro Triathlon Team was originally established in 2008 and is today one of the leading international triathlon projects. The team includes eight athletes, six men and two women, aiming to win the IRONMAN World Championship in Hawaii over the coming years.
“Our team’s philosophy and vision is to provide maximal professional support for our athletes with the ultimate goal to optimize their performances,” saID Bob De Wolf, CEO of the BMC-Vifit Sport Pro Triathlon Team powered by Uplace. “The outstanding quality and functionality of the Craft product range in combination with the brand’s slick design, really fits with our premium team identity and the professionalism we look for in our partnerships.”
Craft will provide the athletes on BMC-Vifit Sport Pro Triathlon Team with all their clothing requirements including racing and training clothes, baselayers, accessories, recovery clothes, leisurewear as well as footwear. The partnership also means that the team will play a major part in Craft’s R&D process for the ‘development of new cutting-edge sportswear’.
The three-year contract between Craft and BMC-Vifit Sport Pro Triathlon Team powered by Uplace spans through the 2020 season.
Craft is a Swedish brand specializing in clothing for endurance sports. Working closely with elite athletes and developing new materials and technical solutions, Craft adds that it offers cutting-edge training and competition apparel.