Crankalicious, the UK based handmade bike care and cleaning brand, has announced a new partnership with leading UCI Continental development cycling team, Team WIGGINS for the 2018 season.
The partnership sees Crankalicious become the Official Bike Cleaning Partner of the team, which includes upcoming riders such as Tom Pidcock, Mark Donovan and Gabriel Cullaigh.
As the Official Bike Cleaning Partner of Team WIGGINS, Crankalicious will provide a full range of cleaning products to the team, supporting its aims of developing the next generation of British and international riders and assisting in their pursuit of riding at the elite level of professional cycling.
Team WIGGINS mechanics and riders will have access to Crankalicious’ range of premium bike care and cleaning products. From its Pineapple Express bike wash spray and Limon Velo degreaser; to ensure all equipment is running smoothly and efficiently, to the brand’s Epic Hide and Leather Lacquer shoe, seat and bar tape cleaners and protectors; ‘so the team can look as good as they perform’.
Speaking of the partnership, General Manager of Team WIGGINS, Andrew McQuaid said, “It’s great to have Crankalicious on board as the Official Bike Cleaning Partner of Team WIGGINS. Keeping our equipment clean and running smoothly is of utmost importance so our riders are able to perform to the best of their abilities and with Crankalicious’ excellent reputation for quality we have no doubts that their high quality products will do just that.”
Tony Hetherington, Brand Manager of Crankalicious said, “Team WIGGINS are dedicated to their sport and require only the highest quality equipment available to compete at such a high level. This is something we at Crankalicious identify with as we only use the highest quality raw ingredients in our products for top level performance. Partnering with such an exciting and promising team is a big step forward for Crankalicious and something we’re really proud to be a part of.”