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Cycle & recycle: Every Can Counts Trek-Drops Can at Tour de France

Every Can Counts, the drink can recycling campaign, has created an exclusive Trek-Drops can in partnership with the Trek-Drops professional women’s cycling team. The limited edition team-branded drinks can will be first available in the Fan Zone at La Course by Le Tour de France, on Tuesday, 17 July 2018.

The Trek-Drops can’s eye-catching design is aimed at attracting the attention of cycling fans. Not only are the cans a collectors’ item, they are filled with mineral water to help quench the thirst of spectators and Trek-Drops riders at cycling events.

With 47% of cans being drunk ‘on the go’ and outside of the home, the new product is billed as a ‘great opportunity for cycling spectators to select environmentally friendly packaging when choosing a drink this summer.’

Rick Hindley, Executive Director of the UK Every Can Counts programme, said “It’s important that we help people in making informed choices when it comes to buying a packaged product. Cans are endlessly recyclable – if it is disposed of in the right bin that can will be recycled and made into a new can in just 60 days. So, if you get your hands on a Trek-Drops can, you will be helping to raise awareness of the team and women’s cycling by way of an endlessly recyclable product.”

Tom Varney, Team Director at Trek-Drops, is looking forward to showcasing the cans and he said “We’re delighted with our partnership with Every Can Counts and this initiative is just another sign of the enthusiasm that they place into our project. The cans will give us another way to engage directly with fans and spread the message of the importance of recycling their cans and their choices of packaging when they are in retail environments.

“As a team, we’re looking forward to using the cans and it allows us to reduce the amount of plastic that we use when on the go.”

Every Can Counts, alongside its French counterpart ‘Chaque Canette Compte’, will be encouraging people to cycle and recycle at La Course by Le Tour de France by taking part in their unique ‘Recycling Game’. Families and friends can race against each other whilst learning about the unique recycling process – and then be ‘treated with a refreshing Trek-Drops drink when they finish’.

Camille Roux at the event’s organising firm, ASO, said “ASO has been working in partnership with Chaque Canette Compte (Every Can Counts) for many years to improve recycling awareness around the Tour de France race route. ASO congratulates Chaque Canette Compte for its involvement in cycling activities – which includes being a lead sponsor for the professional female team Trek-Drops who will be racing La Course by Le Tour de France. Their involvement provides us with a new way to raise visitor awareness.”

The Every Can Counts team will also be at the Prudential Ride London event on Saturday 28 July 2018, where visitors will be able to get their hands on the limited edition drink cans. There will be further chances to win the limited edition product on the Every Can Counts social media channels. Competition details will be announced shortly.

Every Can Counts, which is funded by the European drinks can industry, is the lead sponsor for the Trek-Drops professional women’s team for the second consecutive season.




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