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Cycling haute couture: rh+ introduces new Bike Fashion Lab project

rh plus Passion Jersey - mens

Following a collaboration between cycling accessories & apparel specialist, rh+, and ISA Spa, a specialist in the world of fashion and handcraft printing, the Bike Fashion Lab collection aims to offer up ‘a creative and experimental laboratory where cycling and fashion are expressed in a harmonious and unexpected combination between performance and style.’

Bike Fashion Lab is a new rh+ collection inspired by the latest trends in terms of colour and motifs, which aims to draw directly from international high fashion catwalks. It is dedicated to cyclists who are looking for bicycle apparel to use when off the bike as well when riding.


rh plus Power Jersey - mens

‘The Bike Fashion Lab collection is born for men and women who want to stand out without compromises on performance.’

In the new collection rh+ introduces optical-themed prints in its Vertigo and Passion jerseys, and from the motifs of the Power jersey to the shaded nuances of the Matrix, ‘without losing the technological DNA of rh+’. The fabrics are the same as in the cycling collection, as well as the details of the Streamline Aero Pocket back pockets or the mini pocket with zip. The fitting according to the model can be SkinFit, SlimFit or Comfort. All jerseys are all equipped with an elastic non-slip mesh bottom and reflective applications.

A brand of the organization Zero Industry S.r.l., rh+ is based in Lentate sul Seveso, in the province of Monza, in Italy. It designs and produces technical apparel, helmets and goggles dedicated to the cyclist who is looking for ‘performance, uncompromising quality, design and Italian style.’ Zero Industry itself develops and sells products divided into four business units: Cycling, Snow, Eyewear and Urban. rh+ has an e-commerce site and an established international distribution network that covers 22 countries, spanning Europe, Asia, Africa and North America.




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