France-based Cycling Ceramic launched its racing chain in 2017 and targeted triathletes, road cyclists and mountain bikers, with the ‘sole objective of reducing watts, whilst not compromising on the drivetrain lifespan’.
CyclingCeramic first individually degreases each chain and then applies a ‘proprietary process which could see a bike saving many watts compared to a classic chain’. As this treatment lasts for only one race, CyclingCeramic were on the hunt for a chain lube partner who would enable customers to enjoy the chain once the treatment was depleted.
CyclingCeramic Manager, Yohann Proust said, “We want to offer all our customers the best products in the world. This is done through our partnership with the world’s leading chain lubricant, Squirt. Tested and approved as the fastest lubricant in the world, far ahead of all of its competitors, we wish to achieve the same today with our racing chain and we aim that our collaboration will not stop there.”
He continued, “We are already studying several options that can revolutionize the reduction of the last watts on a bike. A growing development to bring CyclingCeramic even closer to the world’s top level.”
According to Danie Van Wyk, Global Marketing Director for Squirt, “Squirt are proud to announce our association as the ‘Official Chain Lube of Choice’ to CyclingCeramic. We believe in aligning ourselves with global brands who share our vision in creating clean, watt-saving, friction-friendly, long-lasting products which are suited to even the highest calibre of endurance and elite athletes.
“Athletes applying Squirt Cycling Products (Squirt Chain Lube, Bike Cleaner, Barrier Balm and TyreSEAL), to their bike/persons can be certain that the product which they are relying upon has been thoroughly tested and proven at the pinnacle of our sport and having said that, we believe in performance testing but also in the power of building lasting relationships with our athletes and customers by providing the best possible products, now and in the years to come.”