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Deep dive into research, industry trends, social media and networking opens 9th TBI Conference


Triathlon Business International (TBI) has today announced its Day 1 agenda for the 9th annual TBI Conference, which takes place on January 25-27, 2019 in Tempe, Arizona.

Check-in for the 2019 conference begins on the morning of Friday January 25th in the lobby of the Palms Ballroom at the Tempe Mission Palms Hotel. The first General Session is slated to start at 13:00 local time.

Conference registration is US$475 for TBI members and US$575 for non-members through December 9th. On December 10th, both prices increase by US$50.

Gary Roethenbaugh, founder of MultiSport Research, will lead General Session I – ‘Research and What It Tells Us’. This will include a top-line overview of TBI’s fifth Industry Confidence Survey which will be launched next month. Roethenbaugh will also talk about what the year-over-year data shows related to the industry trends that have unfolded over the five years the TBI Confidence Survey has been conducted (2015-2019).

Following Roethenbaugh’s data and industry trends presentation, he and Nick Lehecka will have a question-and-answer-style session about the data collected from TBI’s recent race directors survey. This asked race participants about their perceptions, beliefs and opinions of their race experiences.

This study, authored by Lehecka, asked questions about escalating registration pricing structures, fees at registration, transfer policies and generally what participants like, want and expect from race directors and their race operation. Wrapping up General Session I will be snapshot reports from various race directors around the US about their participant numbers over the past several years.. ‘are they increasing, decreasing, staying flat?’

Social Media (SM) is next on the schedule as last year’s post-conference survey showed that attendees want more information about how to do social media better with the resources available to them, what’s new in the SM arena and how improved customer service can be employed through social media. This part-presentation, part attendee-interaction session will be led by Ryan Heisler who has more than a decade of experience in marketing, communications and retail sales experience, particularly in the digital content field, and who is a triathlete himself.

One of the most popular general sessions is Speed Networking. Here, ‘attendees will be talking fast and trading business cards’ as the last session on Friday. It will be followed by a convivial networking reception in the courtyard of the hotel. As TBI adds, ‘The speedy contacts made during Speed Networking can be delved into while enjoying the balmy evening air of Tempe.’

Five awards also will be given by TBI on Friday afternoon:

  • Best Published Article of 2018;
  • Best Published Photo of 2018;
  • Best Event Video;
  • The Jason Kilderry Influential Coach Award; and
  • The Fastest Growing Tri Club.

TBI Conference registration is now open; details and online registration are available online.

Current TBI Members
US$475 through December 31, 2018 (This is an ‘all-in’ fee; no additional charges will be added at checkout); member number required
US$575 from January 1, 2018 to the conference date

US$575 through December 31, 2018 (This is an ‘all-in’ fee; no additional charges will be added at checkout)
US$675 from January 1, 2018 to the conference date

Conference partners include: ACTIVE (technology); Headsweats (headwear); Endurance Sportswire (media); MPA Event Graphics (corporate); Ashworth Awards (corporate); FinisherPix (corporate).

Sponsorship and expo opportunities can be received by contacting Triathlon Business International via its website.



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