Logistics specialist Descartes Systems Group has confirmed that Munich-based Active Nutrition International (ANI) has launched ecommerce channels in Germany and Austria using the Descartes pixi* warehouse management solution (WMS). This will support order fulfilment for ANI’s PowerBar and Dymatize sports nutrition brands via two new online marketplaces, powerbar.eu and dymatize-athletic-nutrition.com.
“The new online shops for our sports nutrition products represent how we are expanding our market presence with exciting new direct-to-consumer channels,” explained Ronald Thomas, eCommerce manager at Active Nutrition International. “The Descartes pixi* WMS helps us with innovative capabilities for ecommerce logistics to easily meet consumer demands for speed with same-day shipping.
“The solution has the features and capabilities we require to optimize warehouse processes and to quickly scale our growing business-to-consumer (B2C) operations.”
Using the Descartes pixi* WMS, Active Nutrition International is automating the ecommerce processes associated with managing and fulfilling online orders across an integrated multichannel warehouse for both B2B and B2C goods. As consumers place orders online, Descartes pixi* WMS communicates with existing enterprise resource planning (ERP) and financial systems to control the entire supply chain without any manual intervention, from order receipt through to shipment processing and returns management.
“We’re delighted to help Active Nutrition International expand its direct-to-consumer presence with our ecommerce solution,” said Gregor Walter, Vice President of Product Strategy Ecommerce at Descartes. “As ecommerce continues to transform industries and supply chains, the Descartes pixi* WMS offers retailers worldwide a way to enable their ecommerce fulfilment operations to efficiently deliver a superior customer experience.”
Active Nutrition International is the umbrella company behind PowerBar, Dymatize and Premier Protein, positioned as ‘three unique sports nutrition brands dedicated to providing athletes with optimal sports nutrition’. PowerBar has its roots in endurance sports. Dymatize provides proteins, gainers and other nutritional supplements. Premier Protein ‘stands for Lean Protein and Great Taste’.