IRONMAN has today announced a significant partnership with Enervit, one of Europe’s leading innovators in sports nutrition. The agreement will run through 2022 and covers more than 40 events annually in Europe.
“For us at Enervit becoming the ‘Official Nutrition Partner’ for the IRONMAN European Series is a dream come true,” said Alberto Sorbini, President of Enervit S.p.A. “It means that our company now has the opportunity to make our products known to IRONMAN athletes across the region and we are looking forward to help them discover the nutritional strategies around our products.
He continued, “This is an outstanding opportunity that only IRONMAN can provide to us. Thanks to the strength of the IRONMAN brand, its extraordinary reach and popularity, Enervit is ready to become a renowned player in many new European markets.”
“Enervit has five decades of demonstrated success and passion in sports nutrition, and I’m delighted to welcome them as a Premier Partner of the European Series,” said Will Brown, Vice President Global Partnerships Europe, Middle East and Africa for IRONMAN. “Their products are at the forefront of the industry and this partnership will provide our athletes with a consistent and innovative portfolio, at our European events, on a long-term basis.”
As part of the agreement, Enervit will become the ‘Official Nutrition Partner’ of the IRONMAN European series (replacing PowerBar), for the next five years, and will focus on generating brand awareness to a large proportion of IRONMAN’s one million strong athlete base.
Enervit products will be available at each event of the IRONMAN European Series, and at selected bike events, as well as for sale on Enervit’s online store.