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Eurobike 2018 sees decline in visitor numbers

The 27th Eurobike remains a major showcase and gathering of the international bicycle industry. Although, visitor numbers were down in 2018. A total of 1,400 exhibitors and 37,379 industry visitors (versus 42,590 in 2017) from 96 countries visited the show this year. This represented a 12.2% year-on-year drop in visitor numbers.

The 27th Eurobike took place in Friedrichshafen, Germany, from Sunday, July 8 to Tuesday, July 10, 2018, from 09:00 to 18:00 CET, and was open to trade visitors and accredited journalists only.

This year’s show was arguably impacted by consolidation and financial strain across many sectors of the international bike industry. In addition, the timing of the show this year, on the opening weekend of the 2018 Tour de France, will have dampened visitor numbers – as companies sought to maximise their investments in TdF teams and other brand activation around Le Tour.

“The relevance of the bicycle is increasing from day to day and the technology is advancing rapidly,” said Messe Friedrichshafen CEO Klaus Wellmann, summing up the results of the event. “With three thoroughly successful days, the Eurobike 2018 was a success, despite being proceeded by a controversial discussion regarding the earlier date. It has clearly proved how important the global exchange among industry professionals is within the framework of a leading international trade show.”

The Eurobike show organisers point to a strong slate of international market leaders and a record-setting 100 new companies, which presented a wide selection of high-quality products in every bicycle and mobility segment. All this was reportedly received with great interest in the exhibition halls, which, this year, were only open to the trade.

“Everyone in the bicycle business comes to Eurobike – whether as exhibitors or retailers, and no matter what they’re into, from racing bikes or city bikes,” said Eurobike Director Stefan Reisinger, describing the unique selling point of the leading trade show. “Although our premiere of Retail First, with strict admission management, led to a slight drop in the number of visitors, it also meant that the quality of visitors was pushed up to the highest level ever. Thus, the pure exchange between industry professionals at the stands was strengthened, even as the length of the show was reduced to three days. So, Retail First proved to be a successful measure, and we will keep it in place going forward.”

With the large number of conferences taking place alongside the show in the framework of the Eurobike Academy and at the Travel Talk, 3000 test bikes at the Demo Area and 45 products honoured with awards, the supporting program of the Eurobike 2018 was impressive. The new Start-Up academy was also reportedly off to a good start, as it brought newcomers together with established industry brands on Saturday and Sunday.

A highlight for the young entrepreneurs was the Start-Up Pitch, where 20 finalists presented themselves before a large in-person and livestream audience, with five being honoured with the Start-Up Award.

2019 concept
The concept for next year was announced before Eurobike 2018. In 2019, the 28th edition of the leading international trade show will take place from Wednesday, July 31, to Saturday, August 3 at Lake Constance in southern Germany. During its first three days, Eurobike 2019 will be exclusively dedicated to industry professionals and will end on its fourth day with a targeted consumer festival for all bike fans.

“The date in early August 2019 is currently the time frame in which the largest number of dates preferred by the industry overlap, and the vote for a concept for the show that includes an appeal to consumers is very clear,” said Eurobike Head Stefan Reisinger. “We are now pleased with the additional approval of the date that we have heard.”




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