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Eurobike gets set for pre-show Start-Up Pitch


Setting a stage for 20 entrepreneurs and their products, Eurobike’s Start-Up Pitch emulates TV shows such as ‘Shark Tank’ and ‘Dragon’s Den’. Taking place on the day before the main Eurobike show opens, the new pre-show format aims to highlight young bike companies and innovations. Start-Up Pitch is open to all bike fans, with free admission.

On Saturday, July 7 at 15:00 CET, the Start-Up Pitch will show trade visitors and bike fans alike the innovations that young bike companies have up their sleeves. The 27th Eurobike will take place in Friedrichshafen, Germany, from Sunday, July 8 to Tuesday, July 10, 2018, from 09:00 to 18:00 CET, and is open to trade visitors and accredited journalists only.

Eurobike notes that television formats such as ‘Die Höhle der Löwen’ (The Cave of the Lions) and its American counterpart ‘Shark Tank’ are leading the way for entrepreneurs and start-ups, as highly sought after and much needed platforms. At its Start-Up Pitch pre-show event on July 7th, the trade show organiser notes that young bike companies will present innovative bike products on the big stage – adding ‘the Eurobike Start-Up puts new brands in the spotlight’.

From camping trailers for bikes, to lighted pedals and e-scooters – many of the bike industry’s newcomers are showing off their ingenuity. 20 new innovations will present themselves to the Eurobike Start-Up Pitch audience and the six-person panel of judges in the East Foyer and will have three minutes to convince the listeners that they and their innovations are the best.

The best products will be honoured with the Eurobike Start-Up Award. But the audience will also have an award to present: it will choose its favourite in a vote, giving them the Public’s Choice Start-Up Award. Admission to the pitch event is free of charge; audience members should simply register at www.eurobike-show.de. Trade visitors as well as consumers are invited to join the audience and help choose the winner. Anyone who cannot be at the show in person can tune in to the livestream on Facebook or the Eurobike website.

More information about start-ups will also be provided during the extensive conference program, which takes place on July 7-8, featuring presentations, workshops and panel discussions intended for industry professionals as well as entrepreneurs.



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