Hot-on-the-heels of an expansion into the Indian endurance sport market, digital race bags specialist, eventbaxx, has formed a partnership with Canada Army Run, an event by the Canadian Armed Forces that aims to inspire, entertain and raise funds for good causes.
Canada Army Run features a half marathon, a 10K, a 5K as well as multi-distance challenges. It will take place on September 23 for its 11th edition. The event will take advantage of eventbaxx’s digital race bag technology by ‘offering its participants and sponsors a new innovative marketing channel’.
The eventbaxx system can improve customer satisfaction, and provides an online and mobile channel for sponsor revenue for races. Marc Grewenig, co-founder of eventbaxx said, “Working with one of Canada’s best organized races is another huge step in our expansion to this market. We are looking forward towards a great partnership!”
“We are always looking for ways to improve our environmental efforts,” said Jeff Moyle, Deputy Race Director of Canada Army Run. “Amongst other benefits, eventbaxx allows us to reduce wasteful print materials like flyers and vouchers.”
From the cannon used as a ‘starter’s pistol’, to the dog-tag-themed medals placed around all participants’ necks at the finish line, to the sea of military volunteers, the Canada Army Run has a military theme from start to finish. The event is about Canadians and the Canadian Armed Forces joining together in the spirit of camaraderie and community. ‘It’s a chance for the troops to extend the military esprit de corps to Canadians and to thank them for their support. And, it’s an opportunity for Canadians to say thanks to the men and women who serve them in so many ways at home and abroad.’ Learn more at
Founded in 2015, eventbaxx technology enables race organizers to enhance digital communication and sponsorship opportunities. The tailor-made solution helps to provide a ‘real time return-on-investment analysis and evaluation’. eventbaxx is used by leading race organizers such as the BMW Berlin Marathon, Swiss City Marathon, Golazo, The Color Run, Infront B2Run Series, Wings for Life World Run and more.