Cycling accessories specialist Magura now has a single product management structure for its business units. Heiko Boehle, previously Head of European marketing at Felt Bicycles, is the new Director of Product Management at Magura.
From now on the company’s Bike and Powersports business units will be consolidated as part of Magura‘s centralized product management. The aim of this restructuring is to identify customers‘ all-round current and future requirements and to integrate them in a centrally coordinated product strategy.
Magura feels that this step will enable it to benefit from and develop the existing know-how of both units. The new management will function as an interface between both units and between sales and product development.
“The restructuring of the business units will enable us to exploit synergy effects even better and to continue developing an overall Magura product strategy. With its know-how in the bike and motorbike fields MAGURA is excellently placed to drive innovation in the mobility trends of the future,” said Heiko Boehle.
Bringing 20 years of industry experience from his previous work as European PM and Head of European Marketing with Felt Bicycles and several other roles prior that, Heiko Boehle is seen to be ‘outstandingly suited for the new tasks ahead’.