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Fuji Bikes saddles up with UCI Continental Road Team Amore & Vita-Prodir

Fuji bikes sponsors Amore and Vita-Prodir team

Fuji Bikes has announced the signing of UCI Continental Road Team, Amore & Vita-Prodir (A&V-Prodir). Founded in 1948, Amore & Vita-Prodir is ‘the oldest operating professional team in the world’, and is seen as a leading force in the UCI Continental category. Amore & Vita-Prodir’s notable achievements include 12 World Championship titles, 15 Giro D’Italia stage victories and one Giro Rosa stage win.

In 2018, A&V-Prodir will be racing internationally aboard the Fuji SL 1.1, the Transonic 1.1, and the time trial-specific Norcom Straight 1.1.

“This is a unique opportunity for the future of my team because we want to grow stronger and with Fuji we’ll have all the tools for achieving this mission,” said Cristian Fanini, Amore & Vita-Prodir Manager.

“With over 100 years of history, Fuji is considered a real world giant in the bicycle industry, a brand among the absolute leaders in the market. So, I can say that this new sponsorship is actually the maximum we could aspire to today.”

“2018 is proving to be a very exciting year at the pro level for Fuji Bikes, and we are thrilled to welcome Team A&V-Prodir to the fold,” said Armin Van Hoogstraten, General Manager, Fuji Bikes Europe. “Many thanks go out to our distribution partner, Titan Bikes AG Switzerland for making this partnership possible.”

“Considered one of the most preeminent talent scouts in professional cycling, we are very excited to welcome Team A&V-Prodir to Fuji Bikes,” continued Milay Galvez, Fuji Bikes Sponsorship Manager

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