Nine weeks before the start of the Eurobike trade show in southern Germany, the organising team at Messe Friedrichshafen notes that it is ‘again registering a full house’. The trade show organisers stated that exhibition space at Eurobike 2018 is sold out… ‘About 100 new exhibitors who are either making their premiere appearance at this year’s edition of the leading bike industry trade show, or who are returning to the Eurobike stage after an absence, reaffirm the new concept for the trade show and are proof of the vigorous dynamism currently characterizing the bike market.’
The 27th Eurobike will take place in Friedrichshafen, Germany, from Sunday, July 8 to Tuesday, July 10, 2018, from 09:00 to 18:00 CET, and is open to trade visitors and accredited journalists only.
“In terms of exhibitor numbers for Eurobike, we are back in the range of last year’s record 1400 exhibitors,” reported Dirk Heidrich, Messe Friedrichshafen Project Leader for the Eurobike show. “Exhibitor space at the Eurobike, held in the trade show hub of Friedrichshafen on Lake Constance, is once again sold out. This year, about 100 companies are celebrating their premiere appearance at Eurobike or are returning to the leading international bicycle industry trade show after a break in exhibiting at Eurobike.”
This year, most new Eurobike exhibitors come from Germany (24), followed by Taiwan (8), the United States (7) and France (6).
“The bicycle market is changing very dynamically,” added Eurobike Head Stefan Reisinger. “On the one hand, the E-bike boom is generating record revenues for many market players, but also considerable shifts in market structures. With the changed concept for the show and a clear focus on trade visitors and e-mobility topics, we are addressing these changes in the bike and E-bike market.
“The strong positive reception from established as well as new market players shows us that we are on the right track with this concept.”