The Play Sports Network (PSN) has announced the launch of its seventh channel, GCN en Español; the group’s first non-English language channel. The YouTube channel specialist notes that this dedicated Spanish language channel will ‘attract many new viewers across the world and is a major milestone in PSN’s expansion, as it enters the next phase of growth through continued internationalisation of its cycling business.’
Heading up GCN en Español’s presenting team is professional cyclist Óscar Pujol, who has been competing at the highest level for over 10 years, riding for UCI Pro Tour teams including the Cervélo TestTeam – alongside longstanding GCN presenter Dan Lloyd – and Omega Pharma–Lotto.
Óscar’s impressive palmares includes multiple stage race GCs along with points and mountain classifications victories. Among recent successes are back-to-back Tour of Japan victories in 2016 and 2017 – riding for Team UKYO – and he almost paired this with back-to-back Taiwan KOM Challenge titles: he celebrated a 2016 win, but was pipped by Vincenzo Nibali last year.
With a strong and flexible riding style Óscar’s competed in many different types of events right around the world, and has ridden alongside team-mates and against competitors from many teams and many nations. According to the GCN team, ‘this gives him a superb insight into professional cycling around the globe and consequently his contacts are second to none.’
‘Óscar’s enthusiasm for the sport means he’s delighted to have this unique opportunity presenting GCN en Español to highlight the best of cycling and share his access to the teams, riders, races and technology with cycling fans, especially the huge Spanish-speaking communities worldwide.’
Oscar Pujol said “I am really excited to be a part of GCN en Español. I am looking forward to moving back to Spain and reaching out to a group of fans I know are extremely passionate! It will also be great to meet other like-minded Spanish presenters.”
Serving the Spanish-language market, worldwide, is seen to be of great importance to the Play Sports Network which is currently recruiting more presenters to work alongside Oscar on GCN en Español as well as hiring a number of other Spanish-speaking employees to support the channel’s – and the company’s – growth in this area.
The Play Sports Network is set to open a studio in Girona where a large amount of the new channel’s filming will take place. Girona offers a good base for the GCN en Español team, thanks not only to the immediate availability of its riding and climate, but also with access to a huge number of riders and teams who are based or regularly train in the area.
The GCN en Español teaser goes live today – with the channel posting content daily from July 16th.
GCN en Español will feature many Spanish-language equivalents of the favourite shows and content strands of GCN, including features, How To, Top 10, Maintenance and more. Plus, both global and local race content will soon become a regular feature – starting with a unique take on the world’s biggest race, the Tour de France.
Play Sports Network is ‘the world’s leading creator of cycling digital video distributed on YouTube and Facebook’. It is a digital sports media company focused on the world of cycling that has built a leadership position in the market, reporting 68% year-on-year growth in video views to over 395m in 2017.
Play Sports operates 6 market-leading YouTube channels: Global Cycling Network, Global Mountain Bike Network, Global Triathlon Network, Electric Mountain Bike Network, GCN Tech and GMBN Tech with over 2.4 million subscribers and millions of fans across associated social media platforms.
Together they have accumulated a total of 5,471 years and 136 days of watch time, 7.5m video likes and an average of 30 million monthly views, creating ‘the world’s largest online video cycling community’.
Headquartered in Bath, England, the company is backed by an investor group that includes Discovery Communications, Andrew Croker (Perform, IMG), Oli Slipper, John Gleasure and Stef D’Anna (Perform), Tony Ball, (Sky & BT), Paul Bolwell and Humphrey Cobbold (Pure Gym & Wiggle).