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Giftness of Fitness initiative with new Amazfit Verge smartwatch


Huami, ‘the second largest wearables company globally’, has announced the US availability of Amazfit Verge. The new futuristic smartwatch combines voice controlled Artificial Intelligence (AI) and the ability to make phone calls in modern, sophisticated design. Also launched today is the Amazfit Giftness of Fitness initiative, a month-long online program in which certified fitness professionals ‘serve as holiday shopping concierge’s to help people find the perfect fitness gift for loved ones.’

“We believe a healthy lifestyle is the best gift anyone can receive, but finding a meaningful gift for loved ones can be a challenge,” said Elaine Huo, Marketing Director at Huami. “We are excited to partner with trainers and fitness experts who will offer free online consultations to provide health and fitness gift recommendations based on budget, lifestyle, interests and fitness level.

“Their recommendations may include anything from apparel and gadgets to coaching and memberships, depending on what suits the gift giver and recipient.”

To take advantage of the free holiday shopping concierge, consumers can start a chat with Amazfit on Facebook Messenger. The brand will also be sharing gift-giving insights, savings, and giveaways using the hashtag, #GiftnessOfFitness across its social channels throughout the month of December.

Amazfit Verge specifications

  • Voice assistance with smart home integration
  • Ability to make phone calls through the watch (via Bluetooth connection on Android)
  • NFC for payments
  • Bright 1.3-inch AMOLED display
  • 5 days of battery life
  • 10+ different sports tracking including running, cycling, tennis, soccer, skiing
  • Track daily activity (steps, calories, distance) and detailed sleep tracking (light sleep, deep sleep, awake phases, and total sleep duration)
  • Five-day weather forecast
  • Onboard music for phone-free exercise
  • Smart notifications for emails, text messages, calendar alerts, and all other apps
  • Timer, stopwatch, alarms, and compass

The Amazfit Verge smartwatch app, Amazfit Watch, is available for free on iOS and Android. Amazfit Verge is now available to purchase on Amazfit.com for US$159.99 (https://us.amazfit.com/shop/verge) and the product will ship by December 18.

Huami is a biometric and activity data-driven company with expertise in smart wearable technology. Since its inception in 2013, Huami has quickly established its market position by shipping millions of units of smart wearable devices. In 2017, Huami shipped 18.1 million units of smart wearable devices.

Huami adds that it has one of the largest biometric and activity databases in the global smart wearables industry. Huami’s mobile apps work hand in hand with its smart wearable devices and provide users with a view and analysis of their biometric and activity data.

In addition to designing, manufacturing and selling smart bands and watches under its own Amazfit brand, Huami is the sole partner of Xiaomi, a leading mobile internet company and global consumer electronics brand. Here, it designs and manufactures Xiaomi-branded smart bands, watches (excluding children watches and quartz watches), scales and associated accessories.



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