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Hammer Series getting social with Twitter

Pro cyclists - photo - Hammer Series

Hammer Series, the pro cycling race series staged by Velon and Infront, which features many of the top teams in the world, has announced that all the races this year will be streamed live on Twitter, with fans all over the world able to get involved with the action via the social network. Alongside the Twitter live broadcast, cycling fans will be able to digest key data snapshots from the riders via Velon’s Twitter account. Here, a flow of tweets will highlight data from the pros giving insight on their ‘stunning speeds and huge bursts of power’.

Not only will the platform host the live stream of the races – fans, spectators and riders will be able to comment and share the action from Hammer Stavanger, Hammer Limburg and Hammer Hong Kong as it unfolds, using a custom emoji created especially for the events that will be activated using the hashtag #HammerSeries.

Simone Tomassetti, Head of Sports Partnerships | Southern Europe at Twitter, said “We are excited to collaborate with Hammer Series to bring all three races this year live on Twitter and access to VelonLive race data alongside the best real-time conversation. Passionate Hammer Series fans will find all they are interested in about the race series at Twitter.”

Graham Bartlett, Chief Executive of Velon, said “We feel that Twitter is a natural home for Hammer races. The whole idea for the races is to deliver more to the fans; and watching on Twitter means you can follow the race wherever you are and at the same time see all the other great content we share about the race as you watch the action.”

Hammer Hong Kong, presented by Sun Hung Kai Properties, is the latest Hammer Series race to be announced, taking place on October 14th. The race will be staged as part of the festival of cycling that is the Sun Hung Kai Properties Hong Kong Cyclothon.

Hammer Series has been designed for fans to see the best teams in the world race up close, and unlike traditional stage-based races, the action is provided in an innovative team-versus-team format. Instead of individual riders aiming to make the podium, Hammer Series pits squads of five riders against each other over testing courses to determine the best team. Last year, over three million cycling fans watched the racing online in the inaugural event live from Limburg.

Mark Buttermann, Director of Summer Sports at Infront, said “We are excited about this new agreement with Twitter for all three Hammer races. This partnership enables cycling fans to get even closer to the live action of the peloton and Hammer’s impact style of racing for free wherever they are. The introduction of the dedicated VelonLive Race Twitter account will deepen fans’ experience and increase their understanding of the races and the sport.”




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