After recently announcing partnerships with top cycling jersey producer Castelli and leading nutrition brand Optimum Nutrition, Human Race notes that it isn’t showing any signs of slowing down in 2018. The leading UK-based events company has joined up with innovative bike mechanics VONCRANK and PedalSure insurance to extend its offering to the thousands of people who take part in its races this year.
VONCRANK enables riders to book high quality servicing and repair at home, at work or even at the roadside, by connecting them to a mobile bike mechanic in just a few clicks on the app. As part of the partnership with Human Race, VONCRANK will be providing mechanical support on all cycling and triathlon events, helping to ensure that cyclists make it through the technical parts of the course and across the finish line.
PedalSure, a specialist in comprehensive cyclist and bicycle insurance, covers all types of bikes and riding, including amateur racing and commuting. With ambassadors including Alex Dowsett and Alice Hector, PedalSure notes that it is fully immersed in the cycling and triathlon world; and the new partnership with Human Race offers the potential for riders to be fully covered as they take on events including the infamous Dragon Ride L’Etape Wales and iconic Royal Windsor Triathlon.
“We have a busy season of events lined up across our cycling, running and triathlon portfolio, so it’s essential that we have quality partners on board who are experts in their field,” said Nick Rusling, CEO Human Race. “After successfully signing agreements with Optimum, Soreen and Castelli at the end of 2017, we’re delighted to be kicking off the New Year in such a positive fashion by partnering with VONCRANK and PedalSure.
“They are instrumental in making sure everyone can have peace of mind around maintaining and insuring one of their most prized possessions – their bikes.”
“It’s great that Human Race have seen the synergies between our two businesses, and as a young tech start-up we are delighted to be partnering with such a fantastic and established company for 2018,” said VONCRANK’S Liam O’Brien. “We aim to use technology to save cyclists time by providing top notch repairs and servicing at the click of a button, so riders can spend more time in the saddle doing what they love.”
“PedalSure is proud to be the official cycling & triathlon insurance partner of Human Race in 2018,” said Philip Lochner, CEO at PedalSure. “”According to UK crime statistics, 376,000 bikes were stolen in the UK in 2016. PedalSure will cover your bike from theft, as well as any accidental damage caused in training, or at an event, and we also offer unrivalled levels of personal cover for riders as well.”