Hyland’s, a cramp relief specialist product for endurance athletes, is expanding its commitment to supporting runners from coast to coast by partnering with the Hood To Coast relay, an event that begins on August 24 at the base of Mount Hood and finishes 199 miles later in Seaside, Oregon. The event represents ‘the largest relay race in the world’, featuring over 1,500 teams and 3,600 volunteers.
Hyland’s, the Official Cramp Relief Sponsor of the Boston Marathon, has focused on supporting marathoners with its fast-acting cramp relief product. The homeopathic medicine company is now seeking to leverage its experience with distance runners to ‘support endurance athletes within the fast-growing relay racing community’.
The top selling Hyland’s Leg Cramp relief product will be available to walkers and runners via race participation bags but also at Hood To Coast exchange 12 where the brand will be sampling its products.
“Our goal is to be on course assisting runners as they get into the depth of their miles,” said Hyland’s Senior Brand Manager, Lisa Shapiro. “We hope that they won’t need our products; but if they cramp, we’ll be there to help.” Exchange 12 is one of the most pivotal exchanges on the course as it is stationed where the runners cross the bridge into Portland and start off the second leg for all standard 12-person teams.
In addition to providing products to more than 19,000 participants, Hyland’s will also be fielding a team. The crew of 12 will include many from its 2018 Boston Marathon team, headlined by ultrarunner and 2018 National Geographic Adventurer of the Year, Mirna Valerio and renowned distance coach, Mike Ehredt, the originator of Project America Run, an organization to honour fallen war heroes by completing two transcontinental runs. New to the team this year is Isaac Presson, a sub 4:00 miler and 2016 Olympic Trials qualifier at the 1500m distance.