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Infographic: the significance of Instagram for endurance sport brands


Instagram has been leading the way as a key platform for endurance sport brands. When compared against Facebook, Twitter and YouTube, Instagram continues to resonate most in terms of engagement, post interaction & fan growth. Using some selected findings from its latest September Endurance Sport Social Analytics (ESSA) Data, our sister company, MultiSport Research has pulled together an infographic. Hope you like it!

MultiSport Research’s latest Endurance Sport Social Analytics (ESSA) Data benchmarks 720+ leading international endurance sport brands on Facebook, Instagram, Twitter & YouTube. It helps brands to see how they stack up against: (1) the endurance sport industry overall; (2) specific endurance sport market sectors; and (3) against key competitors.

As a special offer, for a limited period, the latest September 2018 dataset is available for a special discounted price of US$150 (£120). This represents a significant saving (US$500!), and is available to the first 50 purchasers only.



The September 2018 edition of the ESSA Data is available as an extensive Excel data workbook detailing 720+ companies across the four social platforms and all key performance indicators. For a limited time, the September 2018 ESSA Data is available at an exclusive discounted price of US$150 (£120). Available now via bit.ly/ESSADataSep2018.


About Endurance Sport Social Analytics Data and reports
The ESSA Data offers detailed analysis drilling down into sub-categories. This data helps companies answer key strategic questions, such as:

• How do we compare against our competitor brands?
• What can we learn from social media activity undertaken by others?
• What types of post are most likely to resonate with the athlete community?
• What types of image, post text and subject matter is most successful?

About MultiSport Research
Established in 2010, MultiSport Research (MSR) specialises in market insight and analysis services for the global endurance sport industry. Its services are independent, vigorously researched & strictly confidential.

To help the endurance sport industry continue its path to growth, MSR offers a core suite of services. These include: category & market quantification; consumer insight; benchmarking & competitor analysis; event services; and consulting.

Alongside these services, the MSR team keep their finger on the pulse through industry news site: endurancebusiness.com. Feel free stop by the news site, sign-up for daily e-mail news and follow us on social to check out the latest industry developments.

For more information on MSR, please visit www.multisportresearch.com.


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